The current sponsor of Liverpool is the Nike brand.

On January 8, 22, Nike officially announced in the official media WeChat official account that Nike had reached a long-term cooperative relationship with Liverpool Football Club and became the official equipment sponsor of Liverpool Football Club from the 22-221 season.

Nike said that the partnership with Liverpool Football Club will take effect on June 1st, 22. As an official jersey sponsor, Nike will provide equipment for Liverpool men's team, women's team, youth team, coaching staff and Liverpool Foundation.

It is understood that the jersey sponsor of Liverpool Football Club was New Balance, and the two sides started cooperation in 215. New Balance provided Liverpool Football Club with an annual sponsorship fee of 45 million pounds. However, because New Balance failed to provide an offer matching Nike, Liverpool Football Club had to change sponsors.

Extended information:

Benefits of Nike becoming a sponsor of Liverpool:

1. High sponsorship fees can bring environmental improvement to the club. According to the plan, Liverpool Football Club will settle in the new modern training base in Kirkby in the 22-221 season. The project also includes investing in improving sports facilities for the local community.

2. The commercial value of Liverpool Football Club has increased, which has also made Nike brand increase its investment and heavily sponsored Liverpool Football Club. The cooperation between the two sides is a win-win result, and both sides can continuously expand their influence.

Fenghuang. com-The sponsorship fee exceeds 75 million pounds. Nike has reached a long-term cooperative relationship with Liverpool.