1. Brand positioning and cultural inheritance: Xianjiu, as a maotai-flavor liquor with the theme of China sage culture, itself tends to the high-end market. Fairy wine not only pursues Excellence in taste and quality, but also carries the cultural heritage of Chinese sages for 5,000 years, which is undoubtedly very attractive to consumers, especially cultural lovers.

2. Selection of production technology and raw materials: Xianjiu is brewed by China ancient technology, and the brewing base is located in the prestigious Maotai Town, where there is a unique microbial flora golden wine-making belt and superior microclimate conditions. These natural advantages endow Xianjiu with unique flavor and high-end taste.

3. Guizhou Xianjiu Co., Ltd. is a sauce brewing enterprise jointly funded by China Liquor Industry Development Fund, Guizhou Liquor Investment and Wine Development Group and Guizhou Sauce Investment Group. The company is located in Guiyang City, Guizhou Province, and is a comprehensive brewing enterprise integrating maotai-flavor brewing, technology research and development, production and sales.