Dangdang is a well-known comprehensive online shopping mall, which is jointly invested by Cowen Company, American Tiger Fund, American IDG Group, Luxemburg Cambridge Group and Asian Venture Capital Fund (formerly Softbank China Venture Capital Fund).
Since the official opening of 1999 in June, Dangdang has developed from selling books online in the early days to selling all kinds of department stores online, including dozens of categories and millions of commodities such as books, audio and video, beauty, home, mother and baby, clothing and 3C digital products. In terms of logistics, Dangdang achieved "11/all-day coverage" in 600 cities across the country, and achieved next-day coverage in more than 1200 districts and counties, with COD covering 2,700 districts and counties across the country.