Lu Houjun does specific work, while Lu Houjun Haifu Fund Management Company mainly manages funds and has invested in almost 25 companies now. From Lu Houjun's perspective, the financial crisis has had a profound impact on Lu Houjun. Lu Houjun is at the forefront. In fact, the impact has many aspects, including financing, investment, management, exit, etc., but Lu Houjun feels that the most significant impact is on investments. These people on the project. Lu Houjun made a return visit to the companies invested by Lu Houjun within the company and made a comprehensive analysis. This impact is still there. Of course, it does not affect all companies, or the degree of impact is different. Some companies have a greater impact.

First, sort out the business situation. Perhaps more important is the analysis of customers, but I know that some time ago, in some areas, the company may have done well, but suddenly disappeared, or the boss disappeared. This situation is very fatal to the supplier. blow. Some companies told Lu Houjun that before the end of September, the entire situation was normal. After entering October, the situation became more obvious, that is, orders and prices came down. On the other hand, more importantly, no one placed orders, which is very bad. . Of course, from the perspective of these companies, it has not fallen. This is a business chain environment. This shows that everyone is not confident enough. They have not fully seen whether the bottom has bottomed out. Everyone is conducting business more cautiously.

Second, we need to digest the existing duplicate things, perhaps ordering too many raw materials, etc., and there are also management issues with upstream suppliers.

Third, you may have to slow down in terms of investment. In fact, this may not be the best time to invest. From a business perspective, the key is that the market has not been established. Maybe it will take a while. It is more clear. If it is a project that must not be invested, it can be postponed. Some listed companies want to refinance and make investments. Lu Houjun suggested that they should take a step back. The other one is not suitable from a refinancing perspective as the price is too low.

Fourth, pay attention to cash flow. In addition to cooperation, another thing is to maintain close cooperative relations with banks. There is a bad phenomenon in banks. If one bank takes measures against an enterprise, other banks will follow suit. For any company, no matter how good it is, as long as a bank or a few banks appear to collect loans, it may not be effective.

Fifth, for PE, another more important thing is the exit channel. Exiting the channel is indeed a fatal place for PE. Of course, if you are still doing PE at this time, you may need to be more flexible in the design of the exit channel, and the time may be longer. But Lu Houjun thinks this is the case. From a PE perspective, from an investment perspective, the PE investment perspective is a good opportunity. Everyone has a form of speculation, or arbitrage behavior is relatively heavy. Now is a better time.