Reference analysis: the applicability of fund sales refers to that the fund sales department pays attention to selling products with different risk levels according to the risk tolerance of fund investors in the process of selling funds and related products, and sells suitable products to the right fund investors.

(1) Compared with the money market, the characteristics of the capital market mainly include:

1, long financing period. At least 1 year, or as long as several decades, or even no expiration date.

2. Poor liquidity. Most of the funds raised in the capital market are used to solve the medium and long-term financing needs, so the liquidity and liquidity are relatively weak.

3. High risks and high returns. Because of the long financing period, the possibility of major changes is also great, the market price is easy to fluctuate, and investors have to bear greater risks. At the same time, as a return to risk, its income is also very high. In the capital market, the fund providers are mainly savings banks, insurance companies, trust and investment companies and various funds and individual investors; The demanders of funds are mainly enterprises, social organizations and government agencies. Its trading objects are mainly medium and long-term credit instruments, such as stocks and bonds. Capital market mainly includes medium and long-term credit market and securities market.

(2) The definition of investment:

The word investment has several related meanings in finance and economy. It involves the accumulation of property in order to gain benefits in the future. Technically speaking, this word means "the act of putting something in another place" (which may initially be related to people's clothes or "dresses"). From the financial point of view, compared with speculation, the investment period is longer, and it is more inclined to obtain some sustained and stable cash flow income in a certain period of time in the future, which is the accumulation of future income.

Characteristics of investment

1. Investment is to transfer other assets in exchange for another asset.

2. Investment is an asset held by an enterprise outside the production and operation process.

3. Investment is an asset in the form of rights.

4. Investment is an asset with financial risks.

Difference:

From the perspective of investment ratio

Stock type, mixed type and bond type are divided according to the proportion of stocks and bonds in investment. Generally, more than 60% of the stocks are called stock types, or they may be mixed. More than 80% of investment bonds are called bond bonds.

Judging from the style.

Growth, value and balance are classified by style, corresponding to the pursuit of long-term value-added, short-term value or both.

Investment field:

The investment style of the stock market can be divided into two levels.

The first is the philosophical level. Because these investors have been immersed in the investment field for a long time, they have rich investment experience and profound theoretical foundation. They can see subtle changes, intuitively understand the changes of long and short forces, and put forward corresponding strategies of "knowing change", "adapting change" and "changing change" according to market changes. Small changers can reach the hard truth of the stock market, are not affected by external illusions, and can grasp the simple laws of things from complex and changeable phenomena. Such investors are prescient because they "take the heart of the world as their heart". They will know in advance the changes of power structure in the future space-time structure according to the market power structure, time period and natural conditions composed of international capital, national capital, institutional capital and private resident capital. Once the power structure that dominates the market changes, they will adjust their strategies accordingly. Therefore, investors at the philosophical level will never have subjective assumptions or cling to unchangeable dogmas.

Second, there is no principle, floating in the wind. These investors may be loyal viewers of public media such as TV, and often give up rationality under the influence of group psychology. These investors are numerous. They fluctuate with the market wind and often change their positions. Once these investors form a group, they will often form a trend of group popularity, thus forming a market force. These market forces are unpredictable, and they often confuse investors with linear one-way thinking and become the main force to help rise and fall. Once those who drift with the wind form market power, even fundamental investors and technical investors will often give up their original principles and join the floating camp, eventually forming the "floating power" of the market. Therefore, if we simply analyze how international capital, state capital and institutional capital reasonably combine forces and ignore the direction and consequences of the role of non-governmental organizations, we will find that the stock market may be as unpredictable as quantum mechanics.

Although different investment periods may have different investment consequences, people with different investment styles must adapt to different stages of the market if they want to win the market. Investors, whether natural investment experts or novices, will get their own investment goals as long as the investment direction is symmetrical with the market trend at that time, that is, the investment opportunity, investment industry and investment target are "suitable" with the market situation at that time. If we apply the theory of "harmony between man and nature", the truly successful investors are often those who are "harmony between city and people", and the market is bullish on him and bearish on him.