China Sports Lottery 22 Guangdong Triple Basketball League Finals was held in Guangzhou Changlong Happy World. After two days of fierce competition, Guangdong Chimelong team won the men's championship and Shunde Country Garden Team I won the women's championship. This year's competition attracted more than 1, teams from all over the province, with a total of more than 3, games.
Liu Kejun, vice chairman of China Basketball Association and president of Guangdong Basketball Association, Zhao Jianxin, director of Guangdong Sports Lottery Center, Liang Weilin, deputy general manager of Guangzhou Changlong Resort, Guo Jianlin, deputy general manager of Changlong Happy World, Zhao Yantao, general manager of business department of Guangdong Changlong Group Co., Ltd., Xu Liang, regional marketing and public relations manager of FAW-Volkswagen Audi Sales Division, Zhang Ying, vice president of Guangdong Basketball Association, Fang Weimin, vice president of Guangdong Basketball Association, and Chen, president of business operation of Longshi Basketball Club Co., Ltd. After the game, the on-site leading guests presented awards to the top three players, marking the successful conclusion of the one-month event.
Grass-roots basketball masters move to a new stage with a higher level
The Guangdong three-person basketball tournament has entered its third year and has gradually grown into a three-person basketball event popular with basketball fans in Guangdong Province. With the improvement of social participation and the vigorous development of three-person basketball, the competitive level of this tournament has reached a new height. At the finals, not only a large number of grassroots basketball masters emerged, but also former professional players and professional club youth team players. They struggled hard in the same field, and vividly interpreted the fast-paced offensive and defensive game of three-person basketball, so that the fans on the scene could enjoy the feast of three-person basketball in the two-day weekend.
This tournament not only created a story about the Asian Games champion competing with grassroots basketball fans, but also provided an opportunity for the three-person basketball players to move forward to a higher platform. According to reports, the top two teams of the men's team in this competition will participate in the Guangzhou station competition of the 22 National Triple Basketball Club Classic in Changlong next week.
brand promotion of sports lottery has been newly expanded
In the three-person basketball league, players compete brilliantly, with climax after climax, and the audience cheers constantly under the stadium. Meanwhile, the public welfare publicity and instant billing display and promotion of sports lottery around the stadium also form a beautiful landscape, and sports and lottery public welfare are integrated.
Through live broadcast, the grand occasion of the finals has also been widely spread, making every fan who pays attention to the games feel as if they were there. By the end of the finals, the events were broadcast live on platforms such as Phoenix.com, Nanfang+and Guangdong Sports Channel, with nearly one million viewers. With the help of the extensive mass base and social influence of the three-person basketball league in the province, as well as the relevant publicity resources of the cooperative brands of the tournament, the brand promotion of sports lottery has been newly expanded, the public welfare brand and product brand reflect each other, and the lottery brand and social brand have promoted each other together, cheering for a strong sports country and a healthy China.
As a national public welfare organization, sports lottery raises public welfare funds by selling lottery tickets, and the accumulated public welfare funds have exceeded 5 billion yuan over the years. Sports lottery public welfare fund is mainly used for national fitness, Olympic glory, social security fund supplement, education, legal aid and other public welfare undertakings. Every time we scrape 1 yuan, we will make out an invoice, and 2 yuan will be used as the public welfare fund. Sports lottery "scratch", that is, invoicing, has the characteristics of scratch, open, middle and redemption. It has many varieties, strong interest and wide cultural connotation, and is well received by the market. It is a weapon for the general public to contribute their love and experience luck. It is reported that three new instant invoicing products, "My Happiness", "Happy China" and "loong", have been listed in our province, and online lottery activities are held simultaneously. Interested citizens are welcome to pay more attention.
Brand combination presents a new breakthrough
This tournament is named by Guangdong Sports Lottery Center, sponsored by Guangdong Basketball Association, undertaken by participating cities, district sports administrative departments and Dragon and Lion Basketball Club Co., Ltd., and co-organized by participating cities and district basketball associations.
this year's competition continues to follow the innovative organization guidance, enterprise support, social participation and strong alliance established in the previous two competitions. With the concerted efforts of Guangdong Basketball Association and the organizers, the social influence of this tournament has been further enhanced, and more and more cooperative brands have been attracted. The participation of FAW-Volkswagen Audi, a senior strategic partner of the event, and Guangzhou Changlong Group, a well-known domestic tourism brand, has completely upgraded the on-site watching experience of this event. Among them, the activity of "Audi Southern Old Friends Season 22 Zhuoyue Elite Basketball Season" has run through this competition since the city qualifiers. In the final stage, four elite teams competed fiercely and were finally won by Guangzhou Jinlong Lake People's Team.