The first point:
The marketing platforms covered by Basic Investment Standards for Marketing Platforms and Business Management Rules for Marketing Platforms include: high cost performance, famous products, very big brands, global selection, quantity optimization, snapping up, Tmall outlets, men helping good goods, Tmall Super Brand Day, Tmall Black Box, Tmall Super Category Day, big brand selection, new powder purchase, and daily specials.
Effective date: 2065438+August 3, 20081.
The first interpretation:
1, the daily special is one of the activities defined by the marketing platform.
For example:
A commodity 1 participated in a bargain-hunting activity, during which a coupon of over 300 minus 100 was set. During the activity, some consumers failed to receive it, resulting in the transaction price in 300 yuan. On the 5th, the daily special offer was also reduced by 300 yuan 100 yuan, resulting in the transaction price in 200 yuan.
Before the daily special price was included in the marketing platform, the price of the 5th event was lower than that of the 5th event, which violated the poly-cost-effective 1 5 sky-high price guarantee rule. After the event, the merchants would be punished to reduce the price.
After the daily special price is incorporated into the marketing platform, the daily special price activities will not violate the price protection rules of Juhua 15, and the price reduction violations will be eliminated after the activities. This situation will not be punished.
2. Before the daily special price was included, there was no punishment for the violation of the business. After being included in the marketing platform, it is necessary to abide by the merchant management rules of the marketing platform. If the merchant has corresponding violations, it needs to be handled in accordance with the relevant provisions of the merchant management rules of the marketing platform.
Note: In order to give merchants more adaptation period and protect the rights and interests of daily bargain merchants, in the Management Rules of Marketing Platform Merchants, the penalties for price reduction after the tenth activity and breach of the fourteenth schedule of the marketing platform will be given a certain transition period. During the transition period, if there are corresponding violations, only a warning will be given, and the marketing platform will not be deducted. On September 25th, the Rules for the Management of Merchants on Marketing Platforms will be officially implemented. Other violations, except price reduction afterwards and violation of the schedule, will take effect for the group activities on September 18.
For example:
A commodity 1 participated in the daily sale activity, and the transaction price was 100 yuan. Merchant No.5 directly changed the commodity amount to 90 yuan.
There is no punishment for this behavior before the daily specials are included in the marketing platform;
After the daily special price is included in the marketing platform, it is illegal to reduce the price after the activity. This is the first warning, and it will be 3 points/time if it is repeated or above. If the deduction accumulated to 12 points in a natural year, participation in any activity of the marketing platform will be restricted for one month.
The second point:
Where there are provisions in the merchant management rules of the merchant management marketing platform and the daily special merchant management rules, if there are no provisions, the relevant rules such as Taobao Rules/Tmall Rules shall prevail.
Effective time:
The daily special merchant management rules came into effect on August, 2065438 18.
In the business management rules of the marketing platform, the price reduction and scheduling violations after daily special activities will only be given a warning during the transition period, and the deduction will be officially implemented on September 25, 20 18;
Other violations except price reduction and scheduling breach will take effect on September 18, 2065438.
Interpretation of the second point:
Handling of daily special price abnormal transaction violation
Abnormal daily sales transaction refers to the behavior of merchants to obtain credit and sales in an improper way during daily sales activities, including but not limited to abnormal order quantity, abnormal order quantity and abnormal order amount.
In case of abnormal trading behavior, the merchant will be warned according to the seriousness of the case, and his right to participate in this activity will be cancelled, and the activity will be suspended for one month within a time limit from the date of the last treatment.
Warning means that the marketing platform reminds and warns the merchants of improper/minor violations verbally or in writing, and the merchants need to conduct self-examination and self-correction;
Cancel the right to participate in the current activities, that is, all the goods of the merchant cannot participate in the scheduled marketing platform activities of the current activities;
Suspending activities within a time limit means that merchants cannot participate in marketing platform activities within a limited time limit, except for marketing platform activities arranged before processing;
Note: The "month" in this rule is calculated as 30 days, not a natural month.
Frequently asked questions
1. What benefits will the daily special offer bring to the merchants after it is incorporated into the marketing platform?
A: After participating in the poly-cost-effective snap-up, sales can't be reduced every day for 15 days. After being included, there is no such restriction.
2. What are the higher requirements for merchants after the daily specials are included in the marketing platform?
A: Although merchants with daily special offers will not be punished for participating in the daily special offers at a lower price within 15 days after participating in the daily special offers, other merchants will be punished for reducing their own prices and participating in the marketing activities of Taobao industry and Tmall industry, which violates the rules of price reduction afterwards. In addition, after participating in daily special marketing activities, sellers who have booked product reviews can cancel them at will without deducting points. After the implementation of the new regulations, in addition to daily items, sellers who have already booked goods for review will violate the scheduled default rules and will be deducted if they cancel their activities.
3. Merchants participate in daily specials-will daily items be deducted by default?
A: Because the daily single product has little benefit to the business flow, it is not strictly controlled at present, so the daily single product activity will not be deducted by default.
4. Does the deduction rule of marketing platform work?
Answer: * * * If the marketing platform has accumulated 12 points, the activity will be suspended for one month within a time limit from the date of the last treatment. If the merchant deducts 12 points from the daily special price, all marketing platform activities cannot participate, and vice versa.
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