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What luxury brands are there in Italy?

7. Founder Valentino Garavani Valentino Garavani was born in Italy in 1932. He established Valentino Company in Rome in 1960 and served as Valentino Company from 1968 to 1973. Taken over by Kenton Company, Valentino repurchased the company in 1973. Valentino has won the Nemen-Marcos Award and the Italian-American Foundation Award. Luxuriousness and glamor are the characteristics of the Valentino brand. Valentino likes to use the purest colors, among which bright red can be said to be his standard color. Valenti's workmanship is very exquisite, from the whole to every small detail, it is done to perfection. Valentino is a symbol of luxurious and extravagant lifestyle, and is extremely loyal to celebrities who pursue perfection.

8. PRADA can be said to be a time-honored brand, but because of its pursuit of perfection in its products, the recognition of this brand is no less than any other brand, regardless of young or old. To trace the history of Prada, we must start from the beginning of the 20th century... Prada was founded in the early 20th century. Due to the active commercial trade and frequent transportation at that time, the founder Mario Rada began to produce a series of handmade leather products for travel. And opened a boutique in 1913. In 1978, Miuccia Rada and her husband Patrizio Bertelli took over Prada, leading Prada to a new milestone.

10. Founder Giorgio Armani (Giorgio Armani) was born in Italy in 1934 and studied medicine and photography. He worked as a menswear designer in Cerruti and founded Giorgio Armani in 1975. He has won awards such as the Naimen-Marcos Award, the Woolmark Award, the Life Achievement Award, the American Society of International Designers Award, and the Cutty Shake Award. Giorgio Armani is now the largest-selling European designer brand in the United States. He is famous for his use of new fabrics and excellent production.

Gucci brand introduction:

Founder: Guccio Gucci

Designer:

①1923-1989, Guccio Gucci

②1989-1992, Richard Lam-bertson (Richard Lambson Snow), fashion design and creative director

③1990-1991, Dawn Mello (Tang Mei Luo), American designer

④1994-2004, Tom Ford (Tom Ford)

John Ray: the new creative director of Gucci menswear

Alessandra Facchinetti :New creative director of Gucci women's wear

Frida Giannini: New creative director of Gucci accessories

Design style: high-end, luxury, sexy and elegant.

Official official website: < /p>

Brand Introduction:

Although the fashion brands are dazzling, GUCCI’s style has always been favored by business people. It is fashionable yet elegant. The clothing of this Italian brand has always been based on simple design. Mainly, especially this season's men's clothing, the tailoring is novel, filled with the Venetian style of the 18th century, and combined with the colors of cowboys, space and rock stars, making it bold and uninhibited, exuding endless charm.

Founder Guccio Gucci Guccio Gucci founded Gucci in 1923. The Gucci Group located in Florence is the largest fashion group in Italy today. In addition to fashion, Gucci also operates leather bags, leather shoes, watches, home accessories, pet products, silk scarves, ties, perfumes, etc.

Gucci brand fashion has always been famous for its high-end, luxury and sexy. With its brand image of "a symbol of status and wealth", it has become the consumer darling of the wealthy upper class. It has always been favored by business people. In addition to being fashionable, Without losing elegance.

From the late 1940s to the 1960s, Gucci successively launched a series of classic designs such as leather bags with bamboo handles, soft shoes with metal loops, and printed silk scarves. The unique designs and high-quality materials of its products, It has become a symbol of elegance and luxury and is highly respected by ladies and celebrities such as Jacqueline Kennedy, Sophia Loren and the Duchess of Windsor.

The Gucci trademark mainly uses two color combinations: green, red, green, and blue, red, and blue to distinguish natural leather and dyed leather products. At the same time, the company also uses the GG logo, the initials of the founder Guccio Gucci, as the background of the jewelry, and calls high-quality cotton yarn GG cloth for the manufacture of handbags, jewelry and clothing.

After World War II, canvas was used as a substitute due to the shortage of raw materials such as leather. The paired letter G printed as a trademark pattern and the eye-catching red and green colors appear in various canvas briefcases, handbags, wallets and other Gucci products as symbols of Gucci. The outstanding Gucci has developed into a brand as famous as France's Louis Vuitton in the luggage industry. At the same time, it has also become the target of plagiarism and imitation by other manufacturers around the world. In the next ten or twenty years, as the product range continued to expand, Gucci, which was based in Florence in the early years, rose rapidly and developed into an international group with branches around the world, with products throughout Europe, the United States, and Asia. There are not only popular shoes, bags, boxes, etc., but also clothing, perfumes, household necessities, headscarves and other accessories. It can be said that, to a certain extent, it is precisely because of the continuous expansion and development of these varieties that the popularity of the Gucci brand has been improved, making it no longer limited to the original market field, but increasingly becoming a brand that attracts attention. Due to the large number of counterfeit and imitated products, the Gucci brand has to spend a lot of financial and material resources to fight against them in order to maintain its good corporate image. In fact, over the years of production and operation, Gucci has some iconic classic products, such as flat shoes and everlasting gold-plated accessories, which are Gucci’s traditional flagship products. Shoes once brought huge commercial profits. Among Gucci's leather products, tanned and fine-skinned pigskin products are the most distinctive. In 1989, Dawn Mello (Don Mello) was appointed as its deputy general manager and creative director, making the brand, a symbol of yesterday's luxury glory, a "must" fashion. After 1994, Tom Ford gave Gucci a completely new look.

ERMENEGILDO ZEGNA (Italy) Zegna

Features: ERMENEGILDO ZEGNA is a world-famous men's clothing brand, and it is most famous for its first-class tailored suits. Its elegant and harmonious style has attracted many successful men. It's very popular. Logo: The simple "ERMENEGILDO ZEGNA" looks very urban. Other products: ties, accessories

Emenegildo Zegna is the founder of the traditional Italian family business Zegna.

He opened his first factory in Italy in 1910, mainly designing and producing high-quality natural textiles. After Emenechido's death in 1966, his two sons took over the family business entirely. The two brothers worked together to inherit their father's legacy and create first-class quality textile fabrics, while also launching a first-class men's clothing brand-- Ermenegildo Zegna.

In the 1980s, the third generation of the Zegna family took over the business. At that time, Zegna had become a brand manufacturer of high-end men's clothing and enjoyed a high reputation in the world.

For many years, Zegna brand has been favored by many celebrities. Zegna does not pursue novel styles and gorgeous colors, but is popular all over the world with its flawless, well-tailored, elegant and simple personalized style. . In addition to suits, Zegna brand has developed men's clothing series such as sweaters, casual wear and underwear.

So far, Zegna has opened 220 specialty stores in Paris, Milan, Florence, Tokyo, Beijing, Shanghai, Dalian and other world-famous clothing cities, with annual sales of US$240 million, accounting for 10% of the world's men's clothing 30% of sales. At the same time, it also opened factories in Switzerland, Spain and other places.