Huaixi Xinhua Bookstore used to be the sales department of Xuzhou Wholesale Center of Xinhua Bookstore in Jiangsu Province (No.9 Huaihai West Road), and 1999 belongs to Jiangsu Xinhua Group Co., Ltd., namely Jiangsu Xinhua Publishing Group. 200 1, Jiangsu publishing group was established, and Jiangsu Xinhua publishing group became its subsidiary group. With the deepening of the national cultural system reform, Jiangsu Publishing Group was renamed Phoenix Publishing Media Group in 2004. Phoenix Publishing Media Group has gradually become a diversified publishing, media, investment and real estate management giant in a few years and one of the most powerful media publishing groups in China. In 2006, it began to rank first in the national publishing industry.