"New Balance" and "New Balance" are products of two brands. The relationship between the two can be compared with "predecessor" and "afterlife", and "predecessor" is fake, and "afterlife" It is a truly American brand directly operated by an American company.

In other words: "New Balance" is a domestic brand and now has nothing to do with NEW BALANCE; "New Balance" is a product authorized by the American NEW BALANCE company.

Let’s talk about the “predecessor” and “afterlife” of these two brands in detail:

In the 1990s, American NEW BALANCE had already entered the Chinese market, because A big "N" looks very unique. "New Balance" is the name used by NEW BALANCE's exclusive agent in mainland China. Later, this agent secretly expanded production behind the back of the U.S. parent company, producing a large number of low-quality, cheap, retro shoes with the word "N" printed on them in China, and made huge profits. Because this agent seriously violated the dealer rules, the American NEW BALANCE company canceled the company's exclusive agency rights, but the "New Balance" trademark has been registered domestically by this agent.

The "New Balance" that can be bought for only 150 yuan on the street is no longer a good brand that reflects the taste of consumers, and consumers who once bought it at a high price are not worth it and are even deceived. I feel that this has dealt a devastating blow to the high-end and fashionable brand image established by NEW BALANCE in China. Together with the preemptive registration of Chinese trademarks, NEW BALANCE's efforts in China were ruined and had to withdraw from the Chinese market in a short period of time.

However, China’s huge market prompted NEW BALANCE to re-enter China in 2003, canceling its agency and directly operating its business in the mainland market. NEW BALANCE has re-registered the "New Balance" trademark. "New Balance" literally matches the English name, and also contains the meaning of nirvana and rebirth. At present, the price of "New Balance" is basically above 500 yuan, and the price will not be too low.