Fuji Film was founded in 1934, its predecessor was Dainippon Plastics' "Film Laboratory". Research on film manufacturing technology began in 1919, and photosensitive emulsion research began in 1922. In 1925, while accumulating business know-how in the photographic industry, the "Film Experimental Laboratory" was established and formal research and manufacturing of film began.
In 1972, Fujifilm established a product development center using its own company's technology in order to expand the market. In November 1979, a new special publicity center was established. On the one hand, this center promotes sales activities, and on the other hand, it grasps customer demand trends, killing two birds with one stone.
In September 1976, the company released a new product, F-II 400, a high-sensitivity color film.
On January 20, 1980, taking the company’s founding date as the starting point, Fujifilm’s new CI (premium marketing trademark) was formulated. The company has clearly stated that it is "Fuji Film of Technology" and "Fuji Film of the World" and has established its corporate reputation in the comprehensive imaging information industry. The development of the CI trademark and basic design system was handed over to a reliable professional company for research. In response to Kodak's strategy, new CIs were introduced around the world, not only in corporate reputation advertisements in newspapers, product packaging, and company envelopes. , shop signs, "POP" advertisements, and involved in all promotional activities. We attach great importance to establishing Fuji's trademark not only in Japan but also in the world market. They have unified designs abroad and built new Fujifilm advertising towers in London and New York. Fujifilm has occupied the market with its emphasis on "reputation", and the new CI reflects Fujifilm's comprehensiveness, development, internationality and competitiveness. Fujifilm strives to promote the development of new markets and enter international companies.
The settled exports in October 1980 increased by 63.4 compared with the same period of the previous year, reaching 128.4 billion yen, and the export ratio rose from 25.2 to 31.7. Fujifilm has steadily entered the world market. In December 1980, the construction of the Technology Development Center began. Its purpose was to develop new businesses and strengthen the development of electronic technology. The construction cost amounted to 3 billion yen, and it was completed in October 1981.
In January 1981, a center for exhibiting actual machines was established in Singapore, and similar centers were planned to be established in the European and North American markets.
In 1987, branches and offices were established in 13 places around the world, and products were exported to 120 countries around the world; in addition, it also focused on strengthening publicity work.