One is that production enterprises sell products with the same trademark through various channels, which easily leads to fierce competition between different channels;
The other is that production enterprises sell products with different trademarks through multiple channels.
Distribution means selling separately. It can be seen that in the process of sales, the situation of the next home has been considered, not blind sales, but planned sales, and merchants have the concept of service terminals. Distribution and wholesale are relative, and they are the definitions of businesses from the perspective of management and planning. Therefore, "dealers", generally enterprises, are used to saying that they have the consciousness of serving terminals. In other words, a manufacturer needs to find more than one agent and distributor, which is called distribution.
Importance:
1. Maintain the market competitiveness of enterprises through technological innovation.
2. The resources created by the marketing channel system can make up for the development of manufacturers.