Adidas used the clover trademark for the first time in 1972. The clovers represent the Olympic spirit and are also the goals that athletes have always pursued - "higher, faster, stronger." Many people think that the clover design represents a A blooming flower, in fact, it originally represented the world map, connecting the three continental plates together, and also metaphorically symbolized the three straps sewn on the sneakers by Adidas founder Adi Dassler. "Clover" can only Appears on the classic series of products, and all other products use the new "three stripes" trademark, which represents the brand's high-quality connotation and future prospects. Adidas's brother brand-Puma is the transliteration of the English "Puma" puma, and Puma is usually not They live in groups and like to travel alone, just like today's consumers pursue individuality. Fila (Fila) sporting goods company in Rome, Italy hired a Japanese designer in 1972 to design the trademark for Fila. So the trademark with the letter "f" as the main element came out, and was greatly appreciated by Fila's Italian boss. This "f" letter is very creative, using beautiful and plump geometric patterns, with a strong artistic beauty, which is consistent with Italy's long-standing artistic atmosphere. Therefore, to this day, fila still has no plans to change its trademark. MIZUNO is the pronunciation of the name of Mizuno's boss, and the meaning of the logo is "run bird". The logo is a bird called "Mickey Basili", which is the fastest bird running long distances. The bird looks like the one on the Mizuno logo when it's standing. This diamond-shaped logo has a relatively common meaning. People in the industry call it the lifestyle series, which is also a relatively cheap style. The one with the three lions logo is the England series. This series is Umbro's classic series, and the price is relatively the most expensive. The three lions are the ones that clearly represent football, symbolizing bravery, strength and confidence. UMBRO, an internationally renowned brand with a history of 78 years, is a football apparel manufacturer based in the UK and was founded in 1924 by the British Humphreys brothers. The brothers merged the five English letters in their English name (HUMPHREYBROTHERS) into the word UMBRO, and then added a diamond double rhombus pattern to become the registered trademark of UMBRO today. At a fashion show in 1970, a pair of male and female models sat down to rest between work. The photographer accidentally captured this scene. It happened that the chairman of Kappa wanted to inject more human elements into the Kappa brand, so he chose this back-to-back photo. Pictures of men and women as logos. As a result, this romantic character mark has been used to this day and has become a visual symbol that is popular around the world. Kappa is the 10th letter of the Greek alphabet. Kappa's logo is pronounced Omini (Gemini). The reason why this pair of men and women sit back to back is because Kappa believes that men and women can share the joy of sports together. And men and women should also support each other to achieve their goals, both on and off the court. The meaning of the Li Ning brand trademark is composed of the overall design of the Chinese Pinyin "LI" and the first capital letters "L" and "N" of "NING". The main color is red. The shape is vivid, delicate, beautiful, dynamic and modern. , fully embodies the vitality and enterprising spirit contained in the sports brand. The symbolic meaning of Li Ning's brand trademark is the flying red flag - the burning torch of youth - the passionate rhythm of the melody - vitality.