Signboard is used to indicate the name and logo of the store, and it is also an effective advertising form. It has the functions of guiding customers, reflecting business characteristics and service traditions, arousing customers' interest and deepening their memory. The "door painting" with high generalization and strong attraction plays a vital role in expanding commodity sales and enhancing customers' intimacy with the store. The signboard of a shop is used to indicate the name and logo of the shop, and it is also an effective form of advertising. It has the functions of guiding customers, reflecting business characteristics and service traditions, arousing customers' interest and deepening their memories.
storefront signboard design can achieve a highly generalized and attractive "door painting", which plays a vital role in expanding commodity sales and enhancing customers' intimacy with the store. Facade signs are often composed of signs, symbols, fonts and decorative patterns. For customers who are looking for buying targets or visiting shopping malls, in the bustling commercial center, the first thing that attracts their attention is often the shop signs mnxgg with large and small shapes. It plays the role of instruction and reminder in the facade, allowing people to understand and know the shop through the signboard. A storefront or shop has its own specific trademark symbol, which is a kind of credit in commodity exchange and a symbol to identify the shop. Many shops rely on specific signs, colors, special glyphs, etc. to let customers know and understand their shops and leave a deep impression. Under normal circumstances, in addition to signs, signboards also have words, which are readable and have good communication. If the signboard leaves the signs and words, it leaves its fundamental content, the possibility of understanding and the meaning of visual communication. Therefore, the expressiveness of words makes signboards only indicative. To some extent, the design of the signboard represents the image of the store. When designing, attention should be paid to beautiful and eye-catching, excellent and meticulous workmanship, correct and easy-to-recognize fonts and intuitive and clear information. With the development of production technology, the production of modern shop signs is becoming increasingly diversified, artistic and amazing.
The name of a store is the signboard of a store, which means that it is easy to remember and spread. Please choose two of the store names and talk about their meanings.
1. At the entrance of the hotel: copy the meal; 2. At the entrance of the garage: tire repair; 3. At the entrance of the retail store: for sale; 4. At the entrance of the furniture store: furniture; 5. At the entrance of the decoration store: install "Huang"; 6. Advertisement of lost property: revelation of lost property; 7. At the entrance of the installation company: press "Press". Restaurant menu: chicken "Dan" 12, hardware store sign: "Qian" seat 13, sporting goods store sign: "Lan" ball 14, fast food restaurant door: big row "block" 15, farmer's market sign: "Fan" eggplant 16, parking lot sign: "Wei" car charge 17, crack down on propaganda slogan: strict calendar In social and economic activities at all times and in all countries, we see a large number of industrial and commercial names, that is, store names, company names, product names, trademark names, etc. Most of these commercial names are thought up after people have racked their brains and chosen their words carefully, because whether the commercial names are appropriate or not is directly related to the business and image of the merchants. As a merchant, regardless of the size of capital, they attach great importance to their names. Commercial names are a kind of commercial activities, so commercial names should follow commercial principles and be named according to their own commercial projects, commodities and consumers. It is the main feature of commercial names to adapt to local conditions and vary from commodity to commodity. First, attract the name of the business In real life, the store signboard (store name) with high generalization and strong attraction is very important for the visual stimulation and psychological influence of customers. The name of the store is good or bad, whether it can arouse the curiosity of customers and whether it can start the brand of the store. Some time-honored shops use elegant, simple and elegant names, such as Lumingchun, Tongrentang, Tianhetang, Rong Baozhai, Quanjude and so on. These store names have become the golden signboard of the insurance business. The name of a store should be considered from the following aspects: 1. The name of the store must be consistent with the goods it deals in. The method of naming a store can usually reflect the operating characteristics of the operator or the excellent quality of the main store, so that customers can easily identify the business scope of the store and have a desire to buy. For example, Tongrentang and Derentang are well-known as old-fashioned Chinese medicine shops, and Tang as a Chinese medicine shop has become a conventional identification sign, so people can know that they sell Chinese medicine only by looking at Tongrentang signs or other signs. Another example is the name of a store in Kutokuhayashi, which reflects that operators are good at cooking vegetarian dishes. 2. The name of the store must be novel and unconventional, and it can quickly capture the customers' vision. The name of the store must be novel, which can arouse customers' interest and attract them to patronize the store. For example, the store names such as Bitter Fresh, Big Sanyuan and Goubuli all arouse customers' interest and curiosity. 3, the name of the store should be concise as well, and the name of the store that is easy to read and remember should not be too complicated, otherwise it will cause negative effects. For example, some stores like to use complicated characters as store names, so that customers not only can't recognize them, but also can't pronounce them. In order to avoid this situation, they generally don't enter the stores with such difficult names. While store names such as "Wan Ke Lai", "Half Profit" and "To Taste" are simple and easy to spread. 4. The name of the store should give people a good name with aesthetic feeling and artistic accomplishment, and have a cultural background to make customers feel at ease and comfortable. For example, Louwailou, Taotaoju and other places are named by the following methods: (1) Names related to the nature of business products, such as Guangming Optical Shop, Yishen Tea Ying, Kangle Pharmacy, etc. (2) Names related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Diet, E 'e Clothing, Xiangfei Beauty, etc. (3) Names related to the spirit of business service, such as day and night shops, hundreds of help services, honesty department stores, Maoyuan daily necessities, etc. Second, shaping the image of the name is very important for every company, which can be said to be related to their life and death. The first step in shaping the image is to have a good company name. In modern society, the market competition is fierce, and commercial wars break out one after another. In order to ensure its own market share, broaden the market, stabilize and attract many customers, it is necessary to have a hard commodity brand and a well-known company name. The best store I have ever seen: the "mistress". . . . . Strong! 1
What does a signboard mean?
A signboard refers to a sign hung in front of a store, which is mainly used to indicate the name and mark of the store. It can be called a store logo. It can be vertical or horizontal, or the font size is horizontally inscribed on the archway in front of the door, or a giant plaque is hung under the eaves, or the characters are horizontally embedded in the building; Coordinate is a signboard set on the counter in front of the shop, which was more common before the Ming Dynasty. Wall strokes are the business scope and categories written on the wall of the store. Nowadays, signboards are also used as a metaphor for deceiving people.
headword: signboard
Pinyin: zhāopái
Explanation:
1. [shop sign]: a sign hung in front of the store as a sign < p p> 2.[facade]∶]: a cover for metaphor
Detailed explanation
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Detailed explanation
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Song Zhang Ren-guo's poem "Willow" says: "Put up a signboard and cheer, and the old store will be opened." "The Water Margin" back to May 1st: "Today Xiuying's signboard clearly says this story, which is a romantic example, and it is called' Yuzhang City gradually drives Su Qing'." "Biography of Zhang Wengui, a series of rap words in Ming Chenghua": "When I walked to Zhugan Lane in front, I saw a signboard written really, and on the white wall, I wrote in big letters: There is a room to rest." "The Scholars" is the third time: "If you put up a signboard in the future, you can call it a Confucian doctor." Ai Wu's "A Lesson in Philosophy of Life" II: "The signboard of the employment agency was hung at the door of this place, so I bumped into it willy-nilly."
2. Metaphor is a cover for cheating.
Qing Liyu's "Love in My Heart, Rape": "I borrowed him as a signboard to get to know the literati." Wen Yiduo's Historical Laws of the May 4th Movement: "Fashionable signboards and modern technology cannot hide these facts." Chapter 3 of Chen Canyun's Mountain Valley Wind Smoke: "This prodigal son is not studying outside, but wants to mix a signboard and come back to bully people."
3. Interpretation of "signboard" in Zhu Yongxi's article "Seeing the Weather from Clouds": ontology: clouds; Vehicle: signboard. Similarities: both have indicative functions. However, the signboard is more obvious, and it is close to life and easy to understand. Therefore, the signboard is used as a metaphor, which is vivid. The word "signboard" is used figuratively here.
The original meaning refers to the signboard hanging in front of the store to indicate the name of the store or the goods sold. As the symbol of the store, it is used here to vividly illustrate the close relationship between the cloud and the weather. The appearance of clouds is closely related to the change of weather. By observing different forms of clouds in the sky, we can know what kind of weather it will be.
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What's the significance of using traditional Chinese characters on shop signs?
It has a nostalgic feeling when used in shop signs. During the Republic of China, traditional Chinese characters were used in China, which also made it easy for Taiwan Province compatriots to recognize
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To say that a flagship store must first understand the meaning of "flagship". Flagship is a warship where naval fleet commanders and formation commanders of some countries are stationed. It is called "flagship" because the commander's flag is hung on the ship.
As the name implies, a flagship store is the highest brand image display store located in a certain place in the marketing process of an enterprise. Generally speaking, it is a model store with excellent location, strong passenger flow and excellent sales. It is a specialty store or specialty store that represents a certain brand or a large category of goods. For example, Armani flagship store belongs to brand stores, while Maochang glasses company's flagship store belongs to brand specialty store.
Flagship store is the product of the market economy era with intensified competition, which is of great benefit to promoting chain operation and establishing brand image, and is also an effective means for enterprises to expand market share.
so, as the manager of the flagship store, how should we manage the flagship store well?
the first and most important thing is the quality and image of employees, which is closely related to the image of the flagship store and even the brand.
taking Maochang flagship store as an example, the requirement for employees is not to be young and beautiful, but the company pays more attention to their comprehensive quality. Because the sale of glasses is different from the sale of general commodities, it also includes optometry, vision examination and many other aspects. Maochang's salespeople and optometrists have been specially trained and engaged in the profession for many years, and they are proficient in all aspects of glasses processing, such as grinding, trimming and repairing, and have rich practical experience. Moreover, salespeople and optometrists aged 3 to 45 have certain life experience and marketing experience, and can better grasp the psychology of customers, so as to give more accurate suggestions to potential customers when shopping guide, so as to make them become real customers.
the service level of employees plays an important role in corporate image and customer satisfaction. According to a survey, 42% of consumers said that the attitude of salespeople has a great influence on their choice of goods. Therefore, to do a good job in a flagship store, the salesperson's smile, initiative, sincerity, enthusiasm, gratitude, and even accepting challenges are all indispensable factors. They must realize that they are employees of the flagship store, understand the importance of their mission and personal image, and let employees know that they have a considerable income higher than others because of the advantages of the flagship store as a carrier.
The shopping environment of the flagship store must also have its own characteristics and match its status. In order to create a fashionable and personalized brand image, the flagship store should create a shopping environment full of humanistic feelings, and attract people's attention in terms of decoration, scale and style, so that customers can feel that they have enjoyed the beauty here unconsciously, so that they can feel the brand culture unconsciously, and then experience a brand-new life concept.
A flagship store is not only a concept, a brand, a philosophy and a lifestyle, but also an image flagship store, which is used to better display the corporate brand image. It should also be a flagship store for sales, with good sales performance; It should be a flagship store for management, which can efficiently manage the store (including the management of employees). In a word, the flagship store is the inevitable product of enterprises to meet the needs of business development and participate in market competition. It is a powerful means of brand competition, which is of great significance to the enterprises themselves and can also play an excellent demonstration role in the development of the industry.
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Taobao Store
Taobao Store is the first impression of Taobao Store. A good store can not only attract users' attention, bring orders, but also play a role in brand promotion.
The so-called store sign is the signboard of the store, but for Taobao, the store sign is the strip area at the top of the Taobao store, with a standard size of 95x15px.
what Taobao stores don't have in ordinary stores must be supported version or above. Shop signs can be edited online or uploaded by yourself.
There are shops, workshops, restaurants and teahouses with various signs hanging on the street ... What does the ellipsis mean?
The ellipsis means that there are car signs, outdoor plastic signs and luminous signs at the door ... (One thousand words are omitted here) Many shops can't finish introducing signs, so ellipsis is is used instead.
what does the new image of the new feeling of the city mean? Is there a moral?
I saw one. It's a gift box-like light box. It's very novel and fashionable!
does the advertising signboard have an impact on the store's business?
Yes, all other hardware is just the same, and signboards can also show poor grades, because some people treat you as a face, preferring to order more food rather than eat less. This is a psychological function of people. People with high grades go to high grades, while those with low grades go to low grades, and there is also the price. People will think that your signboards are not well done, and the price will be lower, but if they are similar to that one.