Corporate promotional films will increase customer flow for enterprises after they are made and put into production. Therefore, in recent years, various enterprises have demonstrated their strength and image through promotional films and three-dimensional animations, while corporate promotional films are different from ordinary e-commerce marketing promotional films, the former requires more rigor; From the purpose point of view, corporate promotional films mainly promote the brand of enterprises, while e-commerce marketing focuses more on product promotion, so it should be optimized when making. So how do corporate promotional videos attract attention?

1. Combination of soft and hard promotional content

From the perspective of the domestic enterprise promotional film market, most of them are explained in the background, so the number of viewers is small because they are too formal, and most of the enterprise promotional films are broadcast internally or from the media and local TV stations, so excellent promotional content will reduce the number of viewers; The production of professionally designed corporate promotional videos should increase the plot experience through the combination of soft and hard, so that viewers can trust the enterprise more, so as to achieve the purpose of publicity.

2. Choose an innovative opening form

The production of corporate promotional films is different from ordinary advertising production, which has neither product characteristics nor materialized attributes. Therefore, if the old-fashioned propaganda is still adopted, the propaganda effectiveness of the promotional films will be greatly damaged, and it is difficult to arouse the desire to watch. Therefore, Lexus animation generally starts in an innovative form, which can attract viewers' attention.

3. Unify the style of shooting environment

The best production of corporate promotional films requires not only excellent scripts and creative ideas, but also certain requirements for the scenes. In order to cater to the corporate temperament, it is necessary to unify the shooting style, which should be consistent with the corporate image and the style of promotional films from the scene layout to the clothing of employees, which can greatly improve the eye-catching index.

4. Use music to set off the atmosphere

At present, most corporate promotional films are made for image propaganda, and the proportion of music in the promotional films is relatively small. However, in order to improve the eye-catching index, Lexus Animation will definitely use music to set off the atmosphere when making corporate promotional films, but it is necessary to pay attention to the unity of the context of the promotional film copy when choosing music.

if the above four points can be followed, the highlight index will be greatly improved after the production and shaping of corporate promotional films. Moreover, remember to include the iconic products, buildings and trademarks of the enterprise in the beginning and end of the production of the promotional film, so that viewers can increase their memory and produce better word-of-mouth publicity; We should also innovate the propaganda film from the theme and style, and strive to cater to the corporate image on the premise of complying with the production basis of the propaganda film.