Huaxizi is a Chinese brand.
The "Hua Xizi" brand was born in Hangzhou, China on March 8, 2017. It is a makeup brand with the concept of "Oriental makeup, nourishing makeup with flowers".
The "Huaxizi" brand explores the beauty wisdom of ancient Chinese prescriptions for thousands of years. Based on the skin characteristics and makeup needs of Oriental women, it uses flower essences and Chinese herbal extracts as core ingredients, and uses modern makeup R&D and manufacturing processes to create healthy products. , skin care, and makeup products suitable for Oriental women.
In August 2021, the first phase of its cosmetics science and technology innovation center was officially put into use. It includes its own five major research centers: Consumer Research Center, Cosmetic Science and Technology Innovation Center, Beauty Instrument R&D Center, Industrial Design and CMF Research Center, Oriental Aesthetics and Space Innovation Center, forming a systematic enterprise from horizontal to vertical R&D and innovation capabilities.
New product research and development
As for the R&D team, Huaxizi has more than 200 R&D-related teams in 2021. In 2022, based on the existing R&D team, We will further improve the basic research, applied basic research, human safety and efficacy evaluation teams, and establish a new digital cosmetics research direction.
In terms of cooperation with research institutions, Huaxizi established the Oriental Beauty Research Institute in 2021, which brings together the China Cosmetics Research Center of Beijing Technology and Business University, Zhejiang University, China Academy of Chinese Medical Sciences, and Oriental Beauty Valley Functional Skin Care Products More than ten top scientific research institutions at home and abroad, including the Research Institute and the Institute of Medicinal Plants of the Chinese Academy of Medical Sciences, are deeply involved in oriental beauty, researching raw materials and formulas that combine internal skin care, external makeup effects, and makeup care.
Reference for the above content: Baidu Encyclopedia—Hua Xizi