B Song Dynasty

The pattern of "white rabbit pounding medicine" is considered to be China's earliest trademark

During the Northern Song Dynasty (960-1127 AD), Shandong The "White Rabbit" copperplate engraving of "Jinan Liujia Kungfu Needle Shop" is four inches square. It is China's earliest trademark, and it is a combination trademark and the most representative. It is about 1,000 years old. This "White Rabbit" copper plate was used to print advertisements. It was the commercial use of visual cultural images in ancient China. It is also the earliest printed advertisement in the world discovered so far. It is now in the Chinese History Museum. This advertisement is printed using copperplate. From a modern perspective, it is a printed matter that integrates packaging, instructions, anti-counterfeiting labels and commercial signs. According to the printed advertisement of Liujia Kung Fu Needle Shop, it should be no later than 1127 AD, that is, the end of the Northern Song Dynasty. It is three hundred years older than William Kexton, who printed the first advertisement in England in 1473 AD (Williams printed an advertisement for the sale of prayer books).