Definition: Well-known trademarks refer to trademarks that are widely known to the relevant public and enjoy a high reputation in China. Accreditation body: State Trademark Office \ Trademark Review and Adjudication Board \ Intermediate and Higher People's Court

Accreditation method: passive accreditation

Accreditation object: domestic and foreign trademarks (registered or unregistered)

China famous brand is an honorary title

Definition of China famous brand products means that the physical quality has reached the advanced level of similar products in the world, it is in a leading position among similar products in China, its market share and popularity are at the forefront of the industry, and its users are satisfied with it.

accreditation body: The General Administration of Quality Supervision, Inspection and Quarantine authorizes China Famous Brand Strategy Promotion Committee

It is composed of relevant government departments, national organizations, news organizations and experts from relevant fields. The secretariat of China Famous Brand Strategy Promotion Committee is located in the Quality Management Department of the General Administration of Quality Supervision, Inspection and Quarantine, and the China Federation of Industrial Economics is responsible for the daily work of the secretariat of China Famous Brand Strategy Promotion Committee.

identification method: take the initiative to evaluate

identification object: products applying for the title of "China Famous Brand Product" cannot use foreign trademarks, while China Famous Brand evaluates the physical quality, that is, the product quality.

National inspection-free products: the product quality is stable for a long time, the enterprise (at home and abroad) has a perfect quality assurance system, the market share is high, and the economic benefits rank among the top in the industry.

Well-known trademarks include both registered trademarks of domestic enterprises and trademarks registered by foreign enterprises in China, while the evaluation of brand-name products is limited to the products of Chinese enterprises, and applications for foreign products in the country (territory) are not accepted. Brand products are the basis of the formation of well-known trademarks, and the identification of well-known trademarks is the only way for famous brand products to seek legal protection.

national inspection-free products are guaranteed by national credit, which is the most referential.

in short: national inspection-free products > well-known trademarks > China famous brands.