The purpose is to promote innovation and change through renaming. The name change is mainly to improve the scale operation effect and brand recognition. In fact, the name AEON has been used in Jusco for a long time, and Okada, the father of AEON's Japanese founder Okada, also changed the name of Jusco, which has been used for 30 years, to promote innovation and change.

Guangdong Jusco Tianmao Department Store Co., Ltd. is a joint venture established by AEON (Hong Kong) Department Store Co., Ltd. and Guangdong Tianhe City Department Store Development Co., Ltd., a subsidiary of Guangdong Tianmao (Group) Co., Ltd., and uses the retail trademark JUSCO (Jusco) of AEON Group of Japan.

The service tenet of AEON Shopping Center:

With the aim of "serving the society through commercial activities", JUSCO has spared no effort to support social welfare and environmental protection while trying to provide convenience for the citizens.

Donate trash cans to the local government, articles to social welfare homes, condolences to the elderly, and books to local schools; Every June 1 1, organize employees to clean up the garbage around the store, and carry out a series of public welfare activities such as tree planting activities in various places every year.

In the next few years, JUSCO will focus on Guangzhou, Guangdong Province, and continue to develop GMS department stores in the Pearl River Delta and even Guangdong Province, bringing JUSCO's quality goods and services to more consumers.

Reference to the above content: Baidu Encyclopedia-Jusco