Southeast Motors, which has been silent for a long time, finally made a voice.

At the brand launch conference with the theme of "Huan Yi" on December 9, this 26-year-old established car company not only announced a new development strategy, updated its corporate logo, but also It has brought a variety of new products and corresponding technologies.

From the perspective of the industry, the comprehensive acceleration of the "product and brand" dual-drive development strategy reflects Southeast Automobile's determination to transform towards the new four modernizations.

It is worth noting that Southeast Motor’s equity structure has undergone a new round of adjustments, and the shareholders have been changed to Fujian Automobile Industry Group, Fuzhou Communications Construction Investment Group, Minhou County Construction Investment Group and Taiwan China Automobile .

The financial problems that have plagued the company for many years have also been initially resolved. It is reported that the three shareholders of the province, city and county have simultaneously increased their capital in Southeast Motors. Provincial, city, and county shareholders will increase their capital investment by 2 billion in the first round, and subsequent investment in resources and funds will also continue to increase.

In addition to top-level reforms and resource blessings, during the 14th Five-Year Plan period, the Fuzhou Municipal Party Committee and Government will focus on building a Southeast China Automobile City and strive to build an internationally leading and domestically top-notch full-industry chain automobile city. As the two "leading" companies in China's Southeast Automobile City, Southeast Automobile and Fujian Benz will also embark on the policy trend of "building China's Southeast Automobile City into a 100-billion-dollar modern automobile town within five years."

At this meeting, the newly unveiled Southeast Motor B-class SMV Southeast DX9 was particularly eye-catching. This new car has the domineering appearance of an SUV and the spacious space of an MPV. The second-row seats are equipped with 400mm ultra-long adjustable rails. The newly designed product LOGO will also be the first to be used on new generation high-end models such as DX9.

In addition, Southeast Motor also brought the A-class SUV CROSS Southeast N7 and the pure electric coupe A7.

It can be found from the introduction of the new generation of products that Southeast Automobile enters the field of the new four modernizations more through quality improvement and practicality.

In the field of intelligent driving, the application of AVP autonomous parking technology can solve the problems of unmanned parking and pick-up in the last mile, making parking easier; equipped with S-Pilot intelligent driving system, It can carry out intelligent recognition of faces, voiceprints, movements, etc., and perfectly perform "know me, welcome me, understand me". In the field of network connectivity, Xiaonan, the smart butler, has built a full-scenario smart ecosystem, turning "people driving" into "cars helping people". In the field of electrification, we focus on "zero anxiety" pure electric products and target users' key points of use with precision.

From these "black technology" products, it is not difficult to see that as a car company with 26 years of R&D and manufacturing experience, Southeast Motors is actively embracing changes and achieving a balance between rigor and subversion.

In addition to product performance, Southeast Automobile also strives for changes and breakthroughs in the marketing service link to convey corporate value. At this event, Southeast Motor announced its own marketing service reform measures, and will be committed to creating a consistent, layered and scenario-based car purchase and service experience throughout the consumer life cycle, with the same sincerity.

Southeast Automobile uses the CRM customer information collection system and big data mining technology to create a personalized service experience for millions of car owners. Professional cross-border marketing methods to create an ecosystem of Southeast FAMILY. At the same time, we open up the "guest-store-factory" ecosystem to achieve value-added services, fun value-added, and considerate value-added, allowing every consumer to save money, trouble, worry, and effort.

As Mr. Chen Wenhao, Chairman of Southeast Motor, said at the meeting: The road ahead will be long and difficult, but progress is coming; if we keep on walking, we will have a promising future. I believe that starting from this meeting, which is full of useful information, Southeast Automobile will usher in a new lease of life, and its future corporate, brand and product development are worthy of everyone's expectations.