Hello, the similarity of word trademarks can be judged from the following three points:

1. The composition of Chinese characters in Chinese trademarks is the same, only the font or design, phonetic notation, and arrangement order are different. It is easy to If it causes the relevant public to misunderstand the source of the goods or services, it will be determined to be a similar trademark.

2. If a trademark consists of the same foreign language, letters or numbers, but is only different in font or design, which is likely to cause the relevant public to misunderstand the source of the goods or services, it will be determined to be a similar trademark.

3. There is no distinction between upper and lower case. Identical word trademarks means that the trademarks use the same language, and the text composition and order are exactly the same. If there are slight differences between the two trademarks due to the font, capitalization of letters, or the arrangement of the words horizontally or vertically, they will still be determined to be the same trademark.