up to now, Zhihu has been promoting a platform for high-end people to communicate, and more and more people want to carry out marketing through Zhihu. Zhihu is also constantly planning operations, in which commercial activity pages are gradually being developed. However, Zhihu is different from Weibo Wechat. For example, Zhihu still prohibits organizations and institutions from registering accounts, but only personal accounts. Perhaps it is Zhihu's restrictions that keep the style of this platform relatively high, because there are fewer commercial things. Marketing on Zhihu platform can't stand there with naked clothes like Weibo WeChat, but we should master some skills to avoid marketing setbacks if we don't adapt to this platform. First, use emotional topics to market in Zhihu. Why are emotional topics more suitable for marketing in Zhihu? Because the hot topics in Zhihu are often irregular, it is necessary to find a topic that is more suitable for the public at this time. Basically, everyone has something to say about this topic. Plus, only dry goods in Zhihu will show its excellent quality, so the topic of "emotion" is often discussed by professionals and non-professionals. Even programmers who are talked about after cooking can talk about it. For example, you are promoting a product, which helps to promote emotional growth, or a controversial product, which may lead to a heated discussion, or talk about the relationship between parents and children. People in any field will have personal experience. This type of topic is generally not too unpopular, and it is also a good topic for marketing. Secondly, the use of entrepreneurial fever in Zhihu for marketing. Zhihu is a relatively high-end platform, and there are many users working in some technology startups, so you can use the topic of entrepreneurship to market yourself on the Zhihu platform. For example, you can publish an article about your own entrepreneurial experience in Zhihu, and write out the ups and downs in the entrepreneurial process in detail, because each of us will have some touching stories, which are generally true and popular in Zhihu, and this type of article is often a long article, so you can openly promote your products by writing this kind of entrepreneurial article, because this is your own personal experience. Thirdly, the copyright of marketing in Zhihu. Zhihu platform is full of people with higher education level, and these people often pay more attention to copyright. Therefore, in order to do marketing on Zhihu platform, we must pay attention to copyright issues. If every question or answer you ask is quoted from others, you need to point out the source of the quotation, including some videos, pictures and terms. If it is quoted within the site, you need to send a private letter to the respondent himself to inform him and ask for his consent. Of course, if you want to take some unusual routes, you must mainly ask anonymously, because anonymous questions on Zhihu will not let others find your personal data, and it will not be easy to expose the relevance of your identity to the question. In addition, when marketing in Zhihu, we should pay attention to the product information exposure. If the product you want to promote is not well-known, when you ask questions on Zhihu, as long as the name of a product appears, it is easy to be found that you are doing naked marketing. In this case, we should hide the product information skillfully, instead of deliberately exposing our product information to the problem. For example, many companies are doing smart home now, but if the products you make are relatively simple, even if you don't directly expose the product name on it, but mention the function of the product, readers in Zhihu will easily know that it is the product of that company. Finally, pay attention to the controversy of the topic. Many of Zhihu's topics are often controversial. It is precisely because of the controversy that all kinds of intellectuals spit on them. Perhaps it is because of this that Zhihu's different sharp views are created. For example, choosing some similar controversial topics when asking questions will often help you spread the heat of marketing more widely, such as positive and negative attitudes towards Chinese medicine, choices about free love and marriage, views on appearance, differences with parents, children's education and so on. In short, as long as you don't violate the relevant platform system and make good use of some skills in marketing on Zhihu, no matter what marketing methods are used, the premise is that questions and answers should be in style, that is, questions that can really be discussed and answers that can really bring value, that is, the marketing on Zhihu has a most fundamental goal: to make readers gain something, so that after reading the questions and answers in time, readers feel that there seems to be some traces of marketing, but the content of receiving goods.