The national trademark was first used in 1927, when Kōnosuke Matsushita successfully developed a square lamp for bicycles, which used the national trademark.

At present, Panasonic's market share outside Japan reaches 90%, and only a few countries in China, Southeast Asia and the Middle East still use its trademark on white goods. Besides, a single brand is better than two brands. In order to avoid investment diversification and pay attention to publicity, the company basically decided to give up the national trademark in overseas markets. "