Jindian Trademark is happy to answer your questions:

1. As a defensive shield

The United States has relatively complete trademark protection regulations and intellectual property protection systems. Registration implements the "online use" principle, that is, the first user of a trademark obtains legal protection. U.S. law stipulates that there must be trade and actual use of a trademark before it can obtain legal protection for a trademark. Although the registration system has been introduced in the United States, "prior use" is still a prerequisite for applying for registration. Registering a U.S. trademark can prevent infringing goods from entering the U.S. market and effectively combat malicious competition from peers.

2. Entering the U.S. market

Registering a U.S. trademark can lay a good foundation for companies to enter the U.S. market. After registering a trademark in the United States, you can enjoy independent use of the trademark within the United States. By registering a trademark, a company can create an independent brand for its products or services and seize the U.S. market first.

3. Trademarks can be used to make profits

Registration of a U.S. trademark is based on actual use. Without evidence of actual use or a statement of sincere intention to use, it is generally difficult to succeed. register. If a company has successfully registered a U.S. trademark, but is unable to conduct business in the United States due to other factors or cannot use the U.S. trademark for actual purposes, the company can transfer the U.S. trademark to other companies for use, thereby earning a certain license fee or transfer For a fee, huge profits can be made by transferring high-value trademarks.

4. Increase corporate value

As an intangible asset, U.S. trademarks can greatly increase corporate value, especially some well-known trademarks. When a company wants to be listed in the United States or be merged, acquired, or reorganized in the United States, it needs to conduct asset evaluation. American trademarks can increase the asset value of the company.

5. Build an international brand

U.S. trademarks can enhance a company’s international image and at the same time bring better benefits to the company. The United States is the world's largest economy and plays a decisive role in global economic development. It is convenient for enterprises to build international brands and build Chinese and American brands! After a company registers a U.S. trademark, it can jointly promote it with domestic trademarks to create an international brand that belongs to the company. However, in the process of improving the international image of a company, registering a U.S. trademark is essential.