Opportunities are equal for everyone. When opportunities knock on the door, if you hesitate to get up and open the door, it will knock on other people's doors. On the road of life, there will be many crossroads and many choices. If you make the right choice, you will not be far from success. Below are 10 stories of famous people who seized opportunities and succeeded. I hope it will be helpful to you.
1. Multimillionaires created by "platoon tactics"
Ten years ago, a clothing store named "One Plus One" was quietly born in Guangzhou. The boss was 20-year-old Chen Zhanhong.
Ten years later, "One Plus One" developed from a family clothing workshop into a fashion design company, and then established "One Plus One" Industrial Co., Ltd. In 10 years, Chen Zhanhong has transformed from a self-employed business owner to the owner of more than 20 companies, with assets worth tens of millions of yuan. He earns about US$15 million in foreign exchange every year from exporting clothing alone.
With such rapid and remarkable development, in addition to the right time, location, and people, the superb skills of market manipulation cannot be underestimated.
The industries of "One Plus One" include clothing, electrical appliances, footwear, catering, etc., but clothing is the bulk, with clothing revenue accounting for 80% of the total revenue. Clothing styles and fabrics are updated on a quarterly and monthly basis, so it is crucial to keep track of the market's pulse during rapid changes. Chen Zhanhong said that he uses a "platoon tactic", that is, every time he designs a new kind of clothing, he must put a row of "front guns" on the market to test the market demand, and then decide based on the sensational effect of the first row of guns. The amount of the second and third batches.
The excellence of "One Plus One" lies in its controlled "bombardment" of the market. There is always room for each new product to be launched into the market, and it will never be "bombarded" too much, and only enough is enough. Chen Zhanhong's idea is that customers are just like eating when they buy something. If they are too full of something at once, they will become bored with it and will no longer be interested in it.
A product is one-time, but a trademark is long-term. If you get tired of the "One Plus One" trademark, it will be difficult to open up the market in the future. Therefore, when each new product of "One Plus One" sells best, the next new variety becomes mature, so that "One Plus One" can continue to sell The market is bombarded with "fast" and "new" in turn.
In order to ensure the "fast" and "new" characteristics of "One Plus One" products, Chen Zhanhong attaches great importance to information and strives to turn information into products in the shortest possible time to seize the "new trend" of clothing. . Currently, "One Plus One" has 20 styles of suits alone. Relying on "fastness" and "newness" is not enough to ensure success in the market. The real ruler of the market is the customer. Only by winning customers can we win the market and ensure a powerful "boom".
Therefore, "One Plus One" launched the "tailor-made" and "lifetime warranty" methods. Customers who are visiting abroad, getting married, and some customers with special figures can go to "One Plus One" to get tailor-made high-end suits. Usually, "One Plus One" also launches "tailor-made" and "lifetime warranty" methods. Customers who are visiting abroad, getting married, and some customers with special figures can go to "One Plus One" to get tailor-made high-end suits. When you buy a suit at One Plus One, you can also get a "lifetime warranty". Suits that are fat and do not fit well can be modified to fit them properly. This "One Plus One" clothing store specializing in suits has expanded from one to seven, but it cannot meet the demand.
2. A handyman earns 500,000 a year
He is a loser, a liar, and a deserter in the mall. No one takes him seriously, because He simply doesn't have what it takes to compete with others. So, how did Su Hongda stand out and be far ahead of his peers on the road to success, making the company earn more than 500,000 yuan in profits every year? Su Hongda is not a young and promising person. When he was 35 years old, he was still a factory worker. A handyman's monthly income can only sustain a family of three, and his wife also needs to do odd sewing work for others to help support the family. The age of 35 was a turning point in Hongda's life. One day, he passed by a real estate agency near his home and found that the employees inside were dozing off. Although the building buying and selling situation was lively at that time, only the real estate company was deserted, and there were only a few building information posted at the door, including the company's transfer information. Hongda suddenly had an idea and thought this was a rare good opportunity. Although he did not have enough money to start some small business, his mother-in-law had considerable savings, so he decided to discuss it with her.
When he started his business, he kept customer introduction fees to a minimum and only took half of the commission.
In addition, he adopts a "stalking" policy, not afraid of wasting his words, and constantly introduces houses that suit them to the customers who come to the door. At the last moment, the other party finally finds his ideal house. Never give up easily. Many customers come to real estate companies to buy houses, but they actually have no idea in mind. If salesmen know how to grasp their psychological weaknesses and serve them sincerely, customers will naturally rely on you for everything and will not want to go to other real estate companies to choose. Purchased.
3. Borrowing chickens to lay eggs
In modern economic activities, if their own economic strength is insufficient but they still want to develop their careers, many people will also "borrow chickens to lay eggs" and "borrow eggs". When money comes, invest in production, make money back, and develop and strengthen your own strength. This business strategy is also called "operating with debt and traveling around the world without money." "However, today, when everyone knows how to borrow chickens to lay eggs, "chickens" are not so easy to borrow, and many techniques have to be paid attention to. Giving people the word "letter" is the fundamental method in borrowing chicken techniques.
In Guangzhou, there is a private business owner named Yue Yaxian with assets of several million yuan. His family was very poor at that time, and he could not even make a living without working on a salary of 36 yuan. It was difficult, so he decided to start a career. Thinking that his neighbor Aunt Pan had several sons in Hong Kong, he borrowed 10 yuan from her and agreed to pay it back within a week, but he didn't touch the money at all and just locked it in the box. Here, he paid it back on time when it was due. A few months later, he borrowed another 20 yuan from Aunt Pan. She agreed on a return date, but he didn't use it and paid back the original money with interest when it was due; so he borrowed and paid back again and again. , more than half a year has passed, and really not a penny of the borrowed money has been used. When Aunt Pan repeatedly praised her as "reliable," Yue Yaxian told her his plan to "convenience residents' lives." "Small store" idea and difficulties. Aunt Pan was also very cheerful, smiling and comforting him: "Don't worry, you Yaxian want to open a store, I can lend you 8,000 yuan, no problem." "In this way, Yue Yaxian raised entrepreneurial capital with good "reputation". Money is the hard capital for investment in starting a business. For people who have no money or insufficient financial resources, if they can borrow money, their dreams can come true. China The bank has more than 200 billion personal deposits. If you are a reputable businessman, you will never have to worry about lack of money.
4. Tencent
Ma Huateng, this name may be unfamiliar to you. , but you must be very familiar with the image of QQ, the little penguin wearing a red scarf on the Internet. It has changed the communication habits of hundreds of millions of people, created a culture in the Internet age, and led to a new profit model. . The cradle of QQ is Ma Huateng. Ma Huateng, who came to Shenzhen from Hainan with his parents in 1984, used to like astronomy, but that was a bit far away when computers appeared in front of him. There is a new master in life. When he was studying computer science at Shenzhen University, Ma Huateng's computer skills impressed his teachers and classmates. He was the "nemesis" of various viruses and would bring good results to the school's PC maintenance. At the same time, he often did some pranks about locking the hard drive, which made the school computer room administrator laugh and cry.
After graduating from Shenzhen University in 1993, Ma Huateng entered Shenzhen Runxun Company and started working as a software engineer in 1997. When Ma Huateng met ICQ for the first time, he was attracted by its endless charm and immediately registered an account. However, after using it for a while, he felt that ICQ with an English interface wanted to be promoted among Chinese users. Isn't it an easy thing to open? So he thought, can he make a Chinese version of a tool similar to ICQ?
In November 1998, Ma Huateng cooperated with his classmate Zhang Zhidong and worked in Shenzhen. He registered Tencent Computer Systems Co., Ltd. in Shenzhen and decided to develop a Chinese ICQ software. From then on, he embarked on the journey of entrepreneurship.
Like other Internet companies that have just started to start a business, capital and technology are Tencent's biggest concerns. Problem. "First of all, there is a lack of funds, and the funds can't keep up with the software." In early 1999, Tencent developed the first "Chinese flavor" ICQ, which was welcomed by users. When he was in trouble, he came up with the idea of ??selling QQ, and negotiated with four companies, but all ended in failure. Ma Huateng had to go around to raise money.
In the second half of 1999, the Internet began to heat up from the United States to China. Inspired by the overseas financing of his old friend Ding Lei, Ma Huateng started looking for foreign venture capital with a business plan that had been revised 6 times and more than 20 pages. When it came to IDG and Yingke Digital, they invested US$2.2 million in QQ. From then on, a new round of entrepreneurship began. As of September 2004, Tencent QQ has a total number of registered users of 355 million, with 119 million active users. The highest number of QQ users online at the same time is 7.3 million, and the highest number of QQ games online at the same time is 780,000. It ranks as the largest casual game portal in China. .
Some people conclude that the reason for Ma Huateng’s success is good luck. Ma Huateng concluded that it was his focus on QQ that made him what he is today.
"He is a dedicated person." Almost all industry partners will use the word "focused" when referring to this 34-year-old boss. For the past five years, Tencent has been doing and only doing the work of improving and standardizing QQ services. It is the only company in China that focuses on online instant messaging.
Ma Huateng spends most of his time online every day. He only has one purpose in going online, to explore new business opportunities in the nooks and crannies of the Internet. The QQ show was a piece of fat he found online. By chance, Ma Huateng discovered that South Korea had launched a service for dressing avatars. Ma Huateng thought this was very interesting, so he learned the Korean thing and moved it to QQ to promote it. He also found some well-known mobile phone and clothing companies, such as Nokia and Nike, and other internationally renowned companies, and asked them to download their latest products through QQ Show users. QQ Show has these companies bringing clothing design, mobile phones and other products, which quickly became popular in the world of Q people. However, Tencent did not spend any "money" on QQ Show's clothing and accessories.
Ma Huateng said that the growth of this business is currently very fast, and more than 40% of users have tried to purchase. Ma Huateng calculated that if each user was willing to spend 1 to 2 yuan, the income from QQ Show alone would be unimaginable. Ma Huateng's unique vision once again made money for Tencent. In the first three quarters of 2004, Tencent's profit reached 328 million yuan.
Ma Huateng's business philosophy is: "Three questions about yourself."
A question: Are you good at this new field? Most of his competitors are interested in business, profits, and capital, but they may not necessarily be able to grasp the real needs of customers; while Ma Huateng relies on his knowledge of the Internet With a vague but quite prophetic understanding of the market, Teng set up a shelf with almost paranoid interest and almost fanatical work enthusiasm, firmly adhered to the company philosophy of technology as the core, and focused on technology development and quality improvement. Of course, it can One step above the competition.
Second question: If you don’t do it, will users lose anything? His experience as a software engineer made Ma Huateng understand that the benefit of developing software lies in its practicality, not the author’s self-entertainment: " In fact, I am just a person who loves online life and understands what Internet fans need most, so I develop the most useful things for myself and them, that’s all.”
Third question: If I do, what will happen in this new era? How much competitive advantage can it sustain in its projects? In the second half of 1999, Tencent grew bigger and bigger in the network paging system market and found a large bucket of "gold and silver." However, it also faced major choices: on the one hand, the paging industry was in decline. On the other hand, Tencent's QQ has reached 1 million users and is still growing rapidly. In the past, QQ only existed as a by-product of the company, and Ma Huateng did not have enough understanding of the huge market value contained in QQ. And whether in terms of technology or funds, he was not sure how much competitive advantage he could sustain. At that time, Tencent's strategy was a "three-pronged approach": - On the one hand, it continued to consolidate the benefits brought by the traditional network paging system. On the other hand, it will focus more on improving QQ functions and developing new versions; on the other hand, it will look for venture capital support. Facts have proved that this strategy is correct.
5. From tramp to millionaire
Feng Zhijiu was originally a tramp, wandering around. Although he went through many hardships, he was extremely poor. In 1990, Feng Zhijiu followed millions of gold diggers to the Pearl River Delta, only to find that the place was already overcrowded. He wanted to work in a factory, but because he was old and unskilled, the factory refused to accept him.
Feng Zhijiu was bored, so he wandered around the factory areas. He saw the workers running to the small shops on the street with their lunch boxes after get off work, and the blind people who were hungry and thirsty on the street. A small shop for migrant workers
So he decided to rent a private house as a kitchen, pick up two buckets of food at noon and evening every day, and sell it to the homeless people. Earning 30 yuan, he soon scraped together 37,000 yuan, rented a 5-square-meter shop on Huangpu Avenue in Guangzhou, applied for a license, set off firecrackers, and the fast food restaurant opened. As soon as Feng Zhijiu's small restaurant opened, it attracted many customers like flowers attracting butterflies. His main business trick is low charges. At that time, the lowest price of fast food in Guangzhou restaurants was 2 yuan, but for him it was always 1 yuan. Who wouldn't come if you pay 1 yuan for a meal? Feng Zhijiu worked hard for a month, and after paying the bills, he actually made 2,000 yuan in addition to expenses. Later, he added tables, stools and cutlery, hired temporary workers, expanded the store, and sold rice noodles for breakfast, lunch, and dinner every day, all for one yuan.
In this way, there are at least more than 500 customers every day, and at most more than 1,000 customers. The secret to making money is small profits but quick turnover. Meals worth 1 yuan per serving are actually not profitable, but if you plan well, you can still make a few cents. If you can sell 1,000 meals a day, you can earn 300 yuan, which is 9,000 yuan a month. A homeless man becomes so good at business. Over the past few years, Feng Zhijiu has been worth millions of dollars, but his fast food is still priced at 1 yuan. People call him "One Yuan Enjoyment".
6. Stanevsky
The famous Russian dramatist Stanevsky once rehearsed a play when the heroine suddenly couldn't perform for some reason. Stanevsky couldn't find anyone, so he asked his eldest sister to take on the role. His eldest sister used to be a costume and prop manager, but now she suddenly played the leading role, which made her feel inferior and timid. Her performance was extremely poor, which aroused Stanislavsky's irritability and dissatisfaction.
Once, he suddenly stopped the rehearsal and said: "This scene is the key to the whole play; if the heroine still performs so poorly, the whole play cannot be rehearsed any further!" At this time, The whole place was silent, and his eldest sister didn't speak for a long time. Suddenly, she raised her head and said: "Rehearse!" She swept away her previous inferiority complex, shyness and restraint, and acted very confidently and realistically. Stanislavsky said happily: "We have another new performing artist."
This is a thought-provoking story. Why are the same person so different before and after? This It's the difference between inferiority complex and self-confidence.
7. The money-making magician
In 1982, Zhou Chaoren, who had just put down the "green seedlings" and the Red Cross hygiene box, was only a 24-year-old young man. The "barefoot doctor" lost his qualification to practice medicine. It also means that he will return to the ranks of farmers. In the Chaoshan Plain, where there are many people but little land, "there is no gold in the fields" is an old saying that everyone knows. One day, Zhou Chaoren, who was busy at home, was drinking morning tea in the town when he heard someone say: Shanghainese people love to eat candied fruit, and all men, women, old and young love to eat it, regardless of whether there are maggots in the candied fruit pickling vat. Zhou Chaoren is a very mobile person, so he took 30 kilograms of candied fruits for 70 yuan for transportation and went to explore the great Shanghai.
When he arrived in Shanghai, he carried the candied fruits to several food stores to sell them, and got almost the same answer: "Without a state-owned collective industrial and commercial license, I can't do any business with you!" That night, he was in Spend time under the roof of Nanjing Road. Guarding a big bag of candied fruits, I kept worrying. There is no perfect way. The next morning, a fellow Chaozhou fellow met him and promised to help him out of his predicament. Using his business license, bank account number and wholesale invoice, the fellow quickly sold 30 kilograms of candied fruits for 168 yuan. The fellow villager paid Zhou 100 yuan in cash and left. Although 100 yuan was not a huge amount of money for Zhou Chaoren at the time, what excited him most was that his peers made 68 yuan in 10 minutes with a business license, making money like a magician. He secretly vowed: I will also be a money-making magician.
After returning to his hometown, Zhou Chaoren applied for three types of business licenses: state-owned, collective and individual. In December of that year, he purchased nearly 1 ton of candied fruits in his hometown at an average cost of 0.9 yuan per kilogram, and ventured into Shanghai again. Since this time he held multiple "versions" of business licenses, his candied fruit business was particularly prosperous. This time he made a net profit of 1,500 yuan, which was his income from working as a "barefoot doctor" for the past six years.
This success made Zhou Chaoren's ambition even greater. He established a "Liangguo Purchasing Station" in his hometown and rented an apartment in Shanghai. Every night, based on the sales trends of Shanghai's candied fruit market, he asked his secretary to prepare a production plan and telex it to his hometown. At the same time, he chartered one of the long-distance transport fleets sent from Chaozhou to Shanghai every day. A few years later, Zhou Chaoren became a well-known king of Shanghai’s candied fruit market.
8. Looking for a breakthrough
Shenzhen Haibin Real Estate Co., Ltd. was established in the summer of 1987, but until the autumn of 1990, due to institutional and management reasons, the company No big achievements were made. When the current general manager Feng Xingmin took over, the company had only five employees, one office, one telephone extension, and a small piece of land. Faced with this stall, they started from the piece of land they owned. In accordance with international practice, real estate management links such as planning, design, site management, infrastructure, and sales are dissected and profits are distributed, so that each link can attract the best talents to its own projects. In this way, the entire real estate operation becomes a systematic project, and the company's employees focus on the macro control of the project, as well as economic calculations, market analysis, information collection and other work. That year, significant economic benefits were achieved. Achieve per capita foreign exchange earnings of HK$2 million. With a profit of HK$650,000, the company jumped from a loss-making enterprise to an impressive profit maker.
9. Small boss, big thinking
Guangzhou Plastic Flexible Packaging Factory is a small civil welfare factory. Among the more than 100 employees in the factory, 54% are disabled. The audit results in 1986 showed that 270,000 yuan of working capital was completely lost. He owed more than 400,000 yuan in debt and was in bankruptcy. At this time, Xie Yao was in danger and took over. After taking office as the factory director, he introduced a risk mechanism and gradually contracted the workshops collectively, quickly turning the company from losses to profits. In 1988, risk contracting was implemented through bidding. The contractor must first pay a risk deposit of 20,000 yuan to ensure that the profits handed over to the factory headquarters will increase by 7% every year, and the income of workshop employees will also increase by 7% every year. The risk mechanism encourages contractors to do their best in operations and do their best to expand business profitability.
Because the three workshops of cartons, cartons, and plastics are independent product workshops, contractors can operate independently, freeing them from the cumbersome mechanism of business departments and able to schedule production, supply, sales, and labor. Business expenses, business operations are extremely active. They work on a piece-by-piece basis for workers in the workshop, and implement task contracting for supply and marketing personnel, which reflects heavy rewards and heavy penalties. The enthusiasm of the workers was suddenly mobilized. The machine utilization rate of the sixth shift in the plastic workshop increased from 4% before contracting to 97%. The production of the whole factory shows a good sign of prosperity. After three years, the risk management method of risk contracting enabled the entire factory to achieve a record high profit in 1991. The profit was 380,000 yuan, 5 times that before the contract. The average monthly income of employees increased by 84% compared with three years ago. In addition, they added 8 machines and equipment and paid off debt.
10. Hard work leads to success
"The Emperor and Heaven will not be disappointed by the hard work." The so-called "Emperor of Heaven" is actually the embodiment of our own spiritual power. In the ups and downs of fate, people's wishes can best be seen: when the wind is calm, they are as light as a small boat; when the storm is raging, they will be like a flying horse in the sky. Zhang Bishi, also known as Zhenxun, was from Dapu, Chaozhou, Guangdong. When he was 17 years old, there was a famine in his hometown. He said goodbye to his family and fled alone to the Dutch city of Bach (now Jakarta, Indonesia). During his graduation internship, Zhang Bishi paid special attention to observing the local and foreign economic conditions, and studied what kind of business was easy to make a profit. After making his fortune from buying and selling wine, he expanded into various industries such as reclamation, construction, finance, transportation, mining, and commerce. In the heyday of the company, the capital amounted to 70 to 80 million taels of silver, so he was known as the "Sudao Rich Man". In Zhang Bishi's life, what best illustrates his hardships and achievements in starting a business is the founding and success of Changyu Brewing Company.
Zhang Bishi began to prepare to build a winery in 1892. From the beginning, he adopted a steady and steady approach and started to build a raw material base. After many twists and turns, the company spent a lot of money and finally built a vineyard with 124 varieties and an area of ??more than 1,000 acres in 1906. At that time, wine production in my country was done manually and the equipment was backward, making it difficult to compete with the new production technologies in Europe and the United States. In order to improve competitiveness, he focused on science and technology, introduced talents, cultivated talents and introduced advanced technical equipment.
He went around looking for sommeliers and hired them with huge sums of money. After many twists and turns, the company finally mastered a full set of equipment and key technologies. After the product came out, Zhang Bishi took great pains on how to open up the market. First, he focused on improving the credibility of the product. Second, he paid attention to studying consumer psychology and paid attention to the art of advertising. Third, he made full use of overseas Chinese's longing for their motherland and nostalgia. In order to express his love for his hometown and Zhang's influence among overseas Chinese in Southeast Asia, he opened up foreign markets and specially refined promotional materials for Changyu wine and distributed them to overseas Chinese. In addition, he made extensive connections with people at the top and gained support from all parties. Finally, the unique Changyu wine finally attracted attention at home and abroad. Kang Youwei once wrote a poem for Changyu Company: "Drink Changyu wine lightly, transplant Fengtai peony flowers, renew the Chinese Lotus and write new sentences, and be happy that what you encounter is your home." In 1912, Dr. Sun Yat-sen personally inscribed the four characters "Pinxiang Liquan" to Changyu Company. Especially at the Panama International Commodities Competition in 1915, Changyu Company's brandy, red wine, Gewüntz and Yishou liquor won gold medals, and "golden brandy" became famous throughout the world.