alienware

Alienware is a well-known complete machine manufacturer in North America. Alienware's products all adopt the most high-end and top-level configurations. They are synonymous with high-end and high quality in the industry. Together with the avant-garde appearance of the chassis, Alienware's products are extremely popular among DIYers. Speaking of Alienware's "alien" shape, those game enthusiasts may have heard of its name. Alienware was acquired by Dell in 2006, and the Alienware brand continues to operate as a sub-brand of Dell.

Chinese name

Alien

Foreign name

alienware

Affiliated company

Dell

Nature

Complete machine manufacturer

Model positioning

Game notebook, game console

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Company Profile

For game enthusiasts, the word Alienware may have been heard of its name for a long time, but for ordinary consumers For example, Alienware is a bit unfamiliar. Its gaming PCs are well-known super PCs (home computers), and have won unanimous praise from the industry. In terms of games, it has also launched a CS-specific mouse pad. The most gratifying thing is that Alienware has gained the U.S. reputation due to its good reputation. Supported by the Army, Navy, and Air Force, as well as the New York Anti-Terrorism Force Procurement Department.

Since Alienware was founded in 1996, its purpose has been to provide the strongest PC performance, the most personalized design and the best service. Alienware has won numerous awards. It was the first company to release notebooks based on IntelCore2 Duo processors, and was the only manufacturer to provide notebooks with Nvidia SLI graphics cards and 17-inch LCDs before 2007.

Alienware is a North American computer company that specializes in manufacturing ultra-enthusiastic PCs regardless of cost. Of course, such companies are rare even in North America. In addition to Alienware, there is VoodooPC and another similar company. brand (Rock) company. Alienware is headquartered in Miami, USA. Its product lines include high-end gaming desktops, gaming laptops, workstations, media centers and professional design PCs. The company has always maintained the concept of "designing the PC of your dreams" in designing products, and has won recognition from the industry and many game enthusiasts.

Their products have one word from beginning to end - cool, regardless of cost, using hardware that you can only see in the media or even when manufacturers promote it, coupled with awesome designs. Works with appearance. Such a brand of PC is what every gamer dreams of.

People who are familiar with English may tell from the word "Alienware" that Alienware is an alternative company. Alien means alien, and the Alienware logo is also identified as an alien. avatar, but don’t underestimate this avatar. This cool avatar has a very high status in the minds of enthusiasts. Not only that, the design of almost all Alienware machines continues the streamlined shape and concept of ET Alienware, coupled with the darker apple green color, this is the real dream model, compared with all other brands of high-end machines It can be regarded as a small witch compared to a big witch.

Acquisition incident

Personality cannot compete with tradition Alienware is acquired by DELL

Early rumors and predictions, Dell and Alienware have successively denied it.

According to a report by TG Daily, an authoritative foreign website, Dell has admitted to acquiring Alienware, a top PC manufacturer, but did not disclose the amount of the acquisition. The entire Alienware company will become a subsidiary of Dell, continue to use its own brand and maintain its existing management structure.

Alienware CEO Nelson Gonzalez did not hold a press conference, but took an unprecedented approach - wrote an open letter to his customers on Alienware's website to explain why he made such a choice. . In the letter, he wrote: "Since Alex Aguila and I started Alienware in 1996 with a $10,000 personal loan, everything that has happened today has been like a dream. Only Dell can help us transform our business model in the enterprise. And efficiency brings inspiration." He pointed out that the cooperation between the two companies includes many aspects, such as the business model of direct sales. Perhaps most importantly, Gonzalez affirmed that Alienware's trademark and business model will not change: "I have recognized the most important fundamental factor in our success: the Alienware brand. In the minds of customers, Alienware represents the coolest and most fashionable. The most fashionable, powerful and innovative brand. People like us for being sharp, avant-garde and even outrageous, but Alienware's product design has never been popular.