10. Evian
Evian is a mineral water produced in a small town in southeastern France, on the shores of Lake Geneva, on the edge of the Alps, surrounded by mountains and clouds. It is the favorite of Hollywood stars and one of the few brands we can enjoy with them.
Water accounts for 70% of the human body. Statistically speaking, the water you drink is who you are, so when you are tired of drinking Nongfu Spring, please try Evian.
9. Viagra
General drug names only tell you what kind of disease you will cure if you take it, but they don’t tell you what kind of person you will become after taking it. Except Viagra.
This naming method that abandons form and effect and goes straight to the meaning of life is undoubtedly the most successful operation case in business history.
8. IKEA (IKEA)
IKEA was originally composed of the initials of the two founders, but in China this one has become the dream of countless mothers. Name - IKEA. It comes from "The Book of Songs·Zhounan·Taoyao": "The peach blossoms shine brightly. When the son returns, he will be suitable for his family."
Such a pleasant name, a pleasant price, and a pleasant body How can our products not be loved by everyone in this country that is not very livable?
7. Boeing (Boeing)
Whenever you experience the speed of sound recently in your life, most likely it will be on a Boeing. The pronunciation of this delicate Chinese name is almost perfectly consistent with that of English. When pronounced, it sounds like the speed of an airplane, and even the rush of the Doppler effect. It seems to make people feel a sense of security.
If you don’t believe it, go and feel it on a big plane of COMAC.
6. Mercedes-Benz
If the speed of sound is too fast, just go for it. This translation explains what low-key luxury is: when everyone is piling up adjectives, people use verbs - although the verb is neutral, it makes it impossible for everyone to be picky, luxurious but not overbearing. It has become the most popular brand in China, where it is difficult for everyone to understand.
5. Chanel (Channel)
Quite simply, the name of this French woman has fascinated all living beings: it is a name that makes every man forget about his girlfriend when he smells it, and every man will forget about his girlfriend when he smells it. A magical name that a woman will think of her boyfriend when she sees it.
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4. Marlboro
You may not smoke Marlboro, but it is impossible not to know it. Marlboro Man. The world's best-selling cigarette is the first foreign brand to enter China. This translation is as catchy as its cigarettes and is popular in China.
Due to the ban on tobacco advertising, news about this brand is rarely seen now, but it will always live in our lungs.
3. Longines
Our time and space are like the meandering waves, and time is like the sound of a piano recording the ebb and flow.
Even if you have not yet understood the mysteries of the universe, the name Longines as a watch can still make people aware of it. Do you feel like you are getting closer to the end of the universe every time you look at the time? ——Yes, I’m talking about your deadline!
2. BMW (BMW)
Give China three letters and return a miracle to the world. BMW is simply the definition of divine translation.
I don’t know how many tears the name BMW has brought to MMs, but I know how much halo it has brought to BMW. Cars with X's running all over the street do not mean bad reviews. In English, they are naked kisses.
1. Coca-Cola (Coca-Cola)
When Coca-Cola entered China in 1927, it was translated as "tadpole chewing wax" by some blind eye. I guess I later found out that it was being sold together with rat poison, so I learned the hard way and changed it to such a happy name.
However, this is a divine translation that will stun anyone who knows a little bit about Chinese. With the bright red background, it is simply a trademark tailor-made for China.