Legal analysis: at present, the state does not recognize well-known trademarks, because the influence of well-known trademarks is relatively small, so they can generally be recognized in the region. Well-known trademarks are recognized by the Trademark Office of the State Administration for Industry and Commerce or the people's court according to judicial procedures, well-known trademarks are recognized by provincial industrial and commercial departments, and well-known trademarks are generally recognized by local (city) industrial and commercial departments.

Legal basis: Article 3 of the Trademark Law of People's Republic of China (PRC) is a registered trademark, including commodity trademark, service trademark, collective trademark and certification trademark; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law. The term "collective trademark" as mentioned in this Law refers to a sign registered in the name of a group, association or other organization for members of the organization to use in business activities, so as to show the membership of users in the organization. The term "certification trademark" as mentioned in this Law refers to a mark controlled by an organization with the ability to supervise goods or services and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the goods or services. Special matters concerning the registration and management of collective trademarks and certification trademarks shall be stipulated by the administrative department for industry and commerce of the State Council.