Modern signs bear the intangible assets of enterprises and are the medium of comprehensive information transmission of enterprises. In the process of corporate image communication, it is the most widely used, frequent and key element. Through constant stimulation and repeated portrayal, it is deeply left in the hearts of the audience. However, logo and trademark cannot be equated. We should take the trademark to the Trademark Office for registration. Only when the registered trademark is successful can the brand be protected by law.
The previous Logo visual center emphasized extreme efficiency on "lightning", while the adjusted new Logo visual center highlighted the value of the digital economy era to enterprises on "wings". In addition, the new Logo also removes the circular frame, restores the roundness and upward angle of feathers, and has more graphic memory and recognition on the whole, which also echoes the concept of advocating openness. According to the person in charge of nailing, the upgrade of Logo didn't cost 1 cent, which was the result of collecting inspiration from the public and didn't hire a well-known external designer.
Trademark is a part of a brand, a way for a brand to show itself, a means for a brand to be protected by law, and a trademark can better protect the interests of a brand. Brand is a market concept, which mainly includes brand name, brand logo, trademark and brand function. It emphasizes the establishment, maintenance and development of the relationship between enterprises (producers and operators) and customers, and guides customers to buy goods. Trademarks need to be registered, but brands can be said to be brands without any registration requirements.