New Balance, founded in 196 by Mr. William J. Riley in Boston, the marathon city in the United States, has become a favorite brand of many successful entrepreneurs and political leaders, and is known as "President's jogging shoes" and "King of jogging shoes" in the United States and many countries.

since it was founded in Boston, USA in 196, New Balance has been making continuous progress in technological materials, product appearance and comfort with the spirit of manufacturing excellent products. The only constant is that New Balance operates in the spirit of high standard ethics, 1% customer satisfaction and teamwork, with a view to becoming a high-tech.

"New Balance" was sued for trademark infringement in the domestic market. On April 24, 215, the Guangzhou Intermediate People's Court made a first-instance judgment on this highly concerned trademark dispute case. The court held that New Balance Trading (China) Co., Ltd., an affiliated company of American New Balance Company in China, had infringed on the exclusive right to use another person's trademark by using the registered trademark "New Balance" and had to compensate the other party for 98 million yuan.