Jishan Mahua not only inherits the traditional techniques and techniques of Mahua, but also injects modern technology into the production of Mahua. Therefore, Jishan Mahua

Characteristics

Firstly, it has leading quality advantages, reflecting its unique formula and processing technology; secondly, it has great brand advantages and has become a famous Chinese brand. Eat; third, it has a wide range of consumer groups; fourth, it has a great price advantage, large-scale production, and intensive management. At the same time, Jishan Mahua has achieved two major breakthroughs: from a monotonous product to dozens of new series varieties and shapes, and from being difficult to preserve to having a shelf life of three quarters.

Representative enterprise

Jishan Mahua is the first to promote Deng’s Mahua. As a "time-honored brand" passed down from generation to generation and a nationally registered trademark, Jishan Zhigui Mahua has inherited its original characteristics, uses modern new materials and exquisite packaging, and its reputation has spread far and wide. Deng's twists are both salty and sweet, with more than 10 varieties of pastry, chocolate, spiced and strange-flavored twists, with an annual sales volume of more than 10,000 boxes. Deng's Mahua has repeatedly won national, provincial and municipal famous food awards and has become "a unique product in China".

Open up the market

In 1999, Jishan Baichou Little Twist entered the provincial capital of Taiyuan. Its headquarters was set up in Taoyuan Lane 1, with branches spread across three major areas. In early November 2002, Jishan Mahua became popular. During the peak period, more than 500 kilograms of Mahua were sold every day. There were sometimes hundreds of buyers, and sometimes there were 20 or 30 people. Long queues to buy Jishan Mahua were a major attraction in Bingzhou. Jishan Mahua has excited consumers and has become a hot commodity in the market.

Jishan County tried every means to develop the twist industry, established the Jishan Twist Association, and registered its trademark. This has played an excellent role in promoting Jishan Mahua to occupy the provincial city market, expand to both inside and outside the Great Wall, north and south of the Yangtze River, and become a well-known brand name in the country.