Taobao has been complained about intellectual property infringement. The main impacts are:

① If the seller’s product page improperly uses the rights of others, Taobao will rely on the qualification certificate provided by the complainant. , links to infringing products, etc., and delete the corresponding product information.

② If the seller’s store decoration improperly uses the rights of others, Taobao will remove the store decoration based on the qualification certificate provided by the complainant, links to infringing products, etc.

③ If the domain name, store name or member name of the seller’s store improperly uses the rights of others, Taobao will release the complained domain name, store based on the qualification certificate provided by the complainant, the infringing store link, etc. name or member name.

④ If the seller improperly uses the rights of others in a serious case, 6 points will be deducted each time. If the case is serious three times or more, 48 points will be deducted each time.

The reasons for being complained about intellectual property infringement are as follows:

① Using other people’s trademarks (including word trademarks, graphic trademarks, etc.) or works (textual works, pattern works), etc.

② Improper use of other people’s trademark rights refers to the situation where the goods sold by the seller are deemed to be trademark infringement, but are not counterfeit.

The solutions to complaints of intellectual property infringement are as follows:

①After receiving an infringement complaint, please prepare a personal statement within 3 working days of receiving the complaint notice. Complaint materials.

②Appeal on the Taobao homepage - Seller Center - Report Management - Intellectual Property Complaints Received.

Certificates required for appeal

③The complaining party shall respond to the appeal within 3 working days. If the complaining party does not withdraw the complaint. Taobao will make a decision based on the complainant's complaint within 3-5 working days after the complaint enters the handling process.

Summary: Intellectual property infringement is still quite serious. Not only will you be punished by the platform, you may also be subject to legal sanctions and fines. Always pay attention to product pictures, descriptions, domain names and other contents to see if they violate regulations. Once discovered and reported, the consequences will be serious. Therefore, prevention should start from usual times and be strict with yourself.

Remarks: There are materials required for different types of infringement complaints, and there are documents required for different types of intellectual property rights complaints. You can also contact the complaining party to communicate about the complaint.