The feedback of commodity sales related information is not timely and the forecast is inaccurate, which leads to the unreasonable inventory structure and cycle, and causes a lot of redundant logistics costs for enterprises.

inventory management is arbitrary, and the technical level of inventory management in most supermarkets is low, and the quality of personnel is low, so there is a lack of unified work standards and job responsibilities.

The understanding of inventory management is not in place. Many supermarket people think that the warehouse is just a place for inventory, just put the surplus goods together, and pay attention to the sales and procurement of goods while ignoring the influence of commodity inventory on the overall operation effect. Neglect and waste the full use of the resources in the reservoir area, such as the distribution processing of many commodities, packaging and repackaging activities are not carried out in the open space of the reservoir area, but in the stores, which greatly increases the operating costs. Extended data

Operating and Management refers to a series of management and operation activities carried out in an enterprise in order to make production, business, labor, finance and other businesses smoothly implemented and effectively adjusted according to business purposes.

Countermeasures for supermarket management:

(1) The products should be clearly marked as much as possible;

(2) special promotion;

(3) Strengthen the display effect, plan the communication strategy, enhance the brand image, increase the added value of products, and make consumers feel that it is worth the money;

(4) reasonably reduce operating expenses and strengthen cost advantage.

feature 2: self-selected shopping, with large venue and large display area.

Countermeasures:

(1) Many consumers are impulsive consumers, so vividness (display, store publicity) is the main point of business;

(2) Stack heads, end racks and shelves should be displayed as large as possible, as many as possible, as beautiful as possible and in the same style;

(3) display model stores;

(4) Vivid competitions (between salesmen and supermarkets).

feature 3: supermarket management is formal, and warehousing, finance, store operation and product pricing are all implemented by departments and decentralization. Moreover, most supermarkets implement a monthly settlement policy for suppliers, and hypermarkets are full of domineering, so they can always find a reason (such as festivals, store celebrations, etc.) to ask suppliers for sponsorship.

Countermeasures:

(1) Warehouse manager, business manager, financial manager, counter leader, warehouse keeper and financial cashier are key figures in the operation of supermarkets. Business representatives who run supermarkets should have considerable public relations and interpersonal coordination skills, have been trained in specialized business knowledge and have good skills;

(2) more joint SP with supermarkets to enhance the cooperative relationship between the two parties (the interests of both parties should be considered in promotion);

(3) Select the champion store with the largest sales volume or the highest excess sales rate in the supermarket chain, and reward the store manager and employees;

(4) Special festivals (Christmas, Easter, Valentine's Day) provide supermarkets with Christmas trees, lighthouses, arches and other decorations with the company's logo;

(5) The consumer will give our company a gift when shopping at the supermarket for over RMB.

(6) supermarket celebrations (such as store celebrations) provide special prices and free products;

(7) Do the supplier's duty and provide after-sales service;

(8) Contract signing should be professional and rigorous;

(9) Absorb professionals in supermarket operation and conduct special training for existing business personnel;

(1) Educate and require supermarket operators (including tally clerks, promoters and industry agents) to consider the interests of the supermarket during their work, so as to avoid causing troubles to the store, such as: a, sales promotion and tally clerks must be dressing the, pay attention to their appearance and regulate their behavior; B, products, promotional items packed neatly and orderly, hand-painted POP neat and beautiful; C, a large number of vivid tasks (such as piling) should be avoided in the supermarket peak period, and night vivid work can be performed if necessary.

(11) On the premise of not affecting their own jobs, help the store employees do what they can.

feature 4: most supermarkets have relatively large inventory area, with many varieties and large quantities of inventory, which is easy to be confused. The timeliness of delivery and receiving goods in supermarkets is very strong, and the warehousing procedures are more formal and complicated.

Reference: Baidu Encyclopedia? management control