These are famous sentences about drinking left by ancient literati. It can be seen that liquor has been running through the long history of the Chinese nation and plays a vital role in the lives of China people. However, the name of liquor may have different names at different times and places, such as shochu, white dry, white dry, knife burn, sorghum wine and so on. After the founding of New China, "Liquor" was used to replace all kinds of appellations.
But with the growth of age, there are fewer and fewer people around us who can drink white wine. Now that I'm at work, I have to drink white wine unless I'm entertaining. Not as heroic as before. Whether in a good mood or a bad mood, when it comes to drinking: beer or red wine, no one wants to drink white wine.
Drink, the body really can't stand it! Ordinary liquor is really tasteless! The degree is too high, the taste is too spicy, and I have a headache the next day after I get drunk!
Changes in people's ideas and attitudes. People's pursuit of drinking is no longer happiness, but health, so the number of people drinking red wine has greatly increased. Liquor enterprises went the wrong way and caught up with the besieged city. Foreign products are not crowded and unsafe, but after all, the deep mass base of liquor, how to position it and how to make young people accept liquor have become unavoidable new problems.
Why does white wine taste bad?
Compared with whisky, vodka and gin, liquor is famous for its rich flavor. However, compared with tasteless vodka, middle and high-grade liquor, including Fenjiu, contains several tens to hundreds of times more impurities such as aldehydes and fusel, which is also the main reason why drinkers feel spicy and excited.
Compared with wine, beer and whisky, China's industrial level can't produce good edible alcohol, which leads to the lack of taste and fashion sense of liquor. Moreover, the unique hobby of getting people drunk is actually a necessary wine field practice, which is an embarrassing situation faced by China Liquor.
However, no one will clearly tell consumers that my wine is blended with alcohol! So people always put it another way, such as the concepts of short-term fermentation and long-term fermentation, which many people don't understand. Generally speaking, to produce a good wine, you must use a fermentation tank for more than n years, and the grain must be fermented for at least two months or even half a year after entering the pool. This kind of reception is good wine. That is, it has been fermented for a long time.
After 80 s and 90 s, I was exposed to a lot of various drinks since I was a child. Liquor accounts for only a small part of this group of people's beverage concept.
From young people themselves,
In the growing environment of this generation of young people, drunken troubles have a great negative effect on society. Drunk driving leads to car accidents, and binge drinking leads to family and neighborhood conflicts. Therefore, whether it is family education, school education, or even public opinion, it is warning: no drinking!
During the start-up period, young people are under great pressure to buy a house, a car and get married, which has controlled the improvement of consumption level to some extent.
More and more young people choose not to drink white wine. If the liquor is not changed, I am afraid that the liquor crisis will become more and more serious after the change from generation to generation.