First, the market segmentation is well done, cutting its own market, and copywriting marketing attracts some "emotional" consumers, and its positioning is more accurate.

Second, product design, market pricing and channel strategy should also cooperate with product promotion. From this perspective, it is a relatively successful marketing case.

Third, but the lack of long-term market support, if competition returns to the essence, it is the competition of value core, that is, the competition of product core, but it lacks core competitiveness.

Fourth, the core competitiveness cannot be copied or monopolized. Without these goods, it is very easy to copy and forget.