Lego is a Danish national brand.

LEGO, founded in 1932, is located in Denmark. It is a world-renowned toy manufacturer. As of 2022, LEGO has a 90-year development history. To trace its origins, we have to start with its golden signature LEGO. The use of the trademark "LEGO" began in 1932. Its word comes from the Danish "LEgGOdt", which means "playwell" (play well), and the name quickly became the first high-quality toy produced by the LEGO company in the Billund toy factory. synonym for.

Over the years, the "LEGO" icon has also changed in many forms. The latest icon was produced in 1998. It was slightly adjusted based on the 1973 version to make it more convenient for media use. dissemination and identification. The first production site was in a red house in Denmark, where Lego started.

The origin of Lego

The inventor of Lego bricks is Mr. Ole Kirk Christiansen, who was born in 1891 in the village of Felsgov near Billund, Denmark. He has superb carpentry skills and was keen on making various small toys when he was young. The small airplanes, cars and animals that he made are all lifelike and lifelike. Although he didn't know how to do business and his toys were often unsaleable, this did not make him give up his hobby. Later, the puzzle toy "Yue Yue" he designed finally became popular. In 1934, he designed the "LEGO" trademark for his building block toys.

The founder Ole Kirk Christiansen held an internal competition for names for his small toy factory and the wooden toys he produced, and his proposal was finally selected, but the trademark name was not used until 1954. Legally registered in Denmark. The development of "LEGO" is accompanied by the continuous increase in the scale and popularity of the LEGO company. The "weapons" in hand are toy building blocks from Denmark. Through different combinations of different people, and even different ingenuities of the same person, LEGO building blocks Different worlds can be built.

Simple objects not only build a wonderful world for children, but every child who sees it cannot resist such a huge temptation. Therefore, in European and American families, Lego toys have always enjoyed a high reputation. Even in Asia, there are quite a few users, but the high price has slowed down its further expansion into the market.