The shortage of cultivated land in the Netherlands has prompted it to pay more attention to improving labor productivity than any other country. Therefore, most agricultural enterprises adopt intensive and large-scale production methods. Dutch agriculture, whether vegetables or flowers, is generally specialized in production and multi-variety management. This specialized production is conducive to the specialized allocation of facilities, reducing production costs, improving product quality and forming economies of scale. At the same time, specialized production has promoted the research in professional fields, which has enabled enterprises to have considerable development potential and won a good market share for enterprises.
Specialization is also reflected in management, which pursues the maximization of economic benefits, seeks a unique market, determines the production and operation direction of enterprises completely according to market demand, and effectively suppresses the disadvantages of the same industry or products crowding out the market. Each agricultural product production enterprise has its own operating characteristics, each leading the way, which makes the market behavior more standardized and orderly.
2. Standardized and orderly market operation mode organically combines production and sales.
In the Netherlands, the sale of agricultural products is a complete system. The standardized market system provides high-quality service and guarantee for Dutch agricultural products to enter the consumption field quickly. The products produced by greenhouse enterprises are marked with manufacturers, registered trademarks and product brands, and consumers can buy their own satisfactory agricultural products from the market through product brands. The classification of agricultural products market in the Netherlands is relatively clear, mainly including agricultural products auction market, vegetable auction market, greenhouse machine and specialty market. Auction market is a major feature of Dutch agriculture, which makes the planting and sales of agricultural products clearly divided and organically combined. Growers focus on production, not selling themselves. They all belong to an auction market, which is a cooperative organization owned by growers. The system is efficient and fast, and can sell a large number of products in a short time. At present, there are 1 1 vegetable auction markets and 7 flower auction markets in the Netherlands, with a total turnover of $2.2 billion. Dutch fresh cut flowers account for 59% of the world flower trade, and ornamental plants account for 48%. The dominant position of Dutch auction market in international trade has attracted a large number of horticultural products from other countries. At present, the imported flowers sold in the flower auction market have reached 12%.
3. Perfect supporting service system
Timely transportation and good storage conditions before and after transportation are very important for agricultural products. Good transportation infrastructure, reliable transportation department and effective distribution system in the Netherlands provide guarantee for this. Dutch efficient auction market enables goods to reach exporters for shipment in the shortest time; The auction market has storage sites that can automatically control the climate, and vacuum precooling equipment can quickly keep vegetables fresh; The delivery center of auction market has plant quarantine station and customs; The best post-service and excellent communication ensure that the products can be delivered to most EU destinations within 24 hours, and transported to the United States and the Far East at the fastest speed through Schiff Airport. Special transport trains equipped with refrigerated containers and satellite communication equipment are sent to France and Russia every day.
4. Industrialized agriculture
Because greenhouse agriculture has got rid of the influence of natural climate, it can completely realize production and management according to industrial production mode, including planting process, product packaging and sales. Modern industrial technology is widely used in greenhouse industry, including mechanical technology, engineering technology, electronic technology, computer management technology, modern information technology, biotechnology and so on. It has realized the modern agricultural production and management mode of fully enclosed production, completely got rid of the shackles of natural conditions and achieved balanced production throughout the year.