Most importantly, it must be opened in an economically developed city, under a commercial street or a high-end apartment with high consumption capacity. At present, Starbucks has many branches in Shanghai, Beijing, Hong Kong, Guangdong and Macao, and the third-tier cities are mainly franchise stores. The conditions for Starbucks to join are simple: first, local Starbucks companies choose stores according to the characteristics of each region. Franchisees must be enterprise organizations or individual citizens with independent civil liabilities. Secondly, there are suitable business premises, large shopping malls or high-end apartments, and there are certain start-up funds and liquidity. Must be the direct operator and manager of the shopping mall, be able to personally participate in the operation and management, and cooperate with the company to feedback market information in time; Franchisees must be able to faithfully protect the brand image of the brand and have a long-term business desire to jointly operate Starbucks.
Starbucks brand development has been particularly good in the past two years. It can be said that Starbucks is a well-known brand, and its brand influence is also very great. Starbucks coffee, a classic and special series of mixed coffee, is deeply loved by consumers for its four tastes of sour, sweet and bitter and its carbon flavor. Each store sells hundreds of cups of coffee on average every day. How much does it cost to open a Starbucks? Only when you have 2 million start-up funds, joining Starbucks will be more reliable than investing in other businesses. The process management of Starbucks will make you feel at ease when starting a business.
References:
Starbucks China official website