The reason why Michelin changed its name was that the Michelin trademark was judged to be invalid.

As a fellow operator and competitor in the catering industry, Shanghai Michelin Company has a habit of copying and imitating Michelin's well-known "MICHELIN" and "MICHELIN" trademarks with obvious malice.

To sum up, Michelin believes that Shanghai Michelin’s trademark registration violates the Trademark Law, and the State Intellectual Property Office declares the disputed trademark invalid.

The State Intellectual Property Office believes that Michelin’s reasons for invalidation are partially established. The disputed trademark (Huiji Michelin) and the “MICHELIN and Picture” trademark applied for registration by Michelin have constituted use of the same or As a similar trademark on similar services, the registration of the disputed trademark constitutes a situation stipulated in Article 30 of the Trademark Law. Therefore, it was ruled that the disputed trademark should be declared invalid. Michelin has no choice but to change its name