Starbucks coffee’s trademark has two versions. Starbucks' earliest LOGO was designed based on the Scandinavian two-tailed mermaid pattern, which is the siren in Greek mythology. This siren has the meaning of obsession, addiction and death. .

However, the pose of the mermaid and the fact that she is still exposed make many people think that this is a pornographic icon with sexual implications. Later, Starbucks also felt that the

LOGO was a bit explicit, and made slight adjustments such as covering the chest with hair and only exposing the area above the belly, which became the current logo.

Extended information

The earliest source of the sirens on the Starbucks LOGO comes from Greek mythology. In Homer's epic "The Odyssey", the goddess Carl warned Odysseus that when they passed through the Sea of ??Desire, the Siren would sing a graceful song to lure passing sailors, causing the ship to hit the rocks and become silent. Decius blocked the ears of his companions with beeswax and tied himself to the mast, restraining his desires and surviving the dangerous sea.

The Siren was originally depicted as half human and half bird, and later evolved into a two-tailed mermaid. Because Western literary and artistic creators like to draw on the tradition of Greek mythology, it appeared in later culture and paintings. It often appears and gradually evolved into a cultural symbol.

Reference: Baidu Encyclopedia-Starbucks