Tencent has applied for the WeChat light game trademark.

On January 2, 2024, Tencent Technology applied to register multiple text and graphic trademarks for "WeChat Light Games" and "Light Games", covering scientific instruments, advertising sales, education and entertainment, etc. International Classification. These trademarks are currently awaiting substantive review.

As a technology giant, Tencent has a profound accumulation in the digital industry and has also conducted certain research in the field of artificial intelligence. Recent financial report data shows that although Tencent’s revenue in the game business still occupies an important position, the growth rate has gradually slowed down. The application for the "WeChat Light Game" trademark may be to further expand the game business on the WeChat platform and seek new growth points.

Tencent’s main purpose of applying for the WeChat light game trademark:

1. Expand the game business: Tencent hopes to further expand the game business through WeChat light games, taking advantage of WeChat’s huge user base and powerful improve user stickiness and provide more diversified game services and products.

2. Seize the "light game" market share: The "light game" market has a trend of rapid growth and adapts to the needs of users with fragmented time. Tencent hopes to seize the opportunity in this market and use the social attributes of WeChat to combine "light games" to launch game products that are popular with users.

3. Seize development opportunities: With the popularization of 5G technology and the development of mobile Internet, the gaming industry is facing new development opportunities. Tencent hopes to seize this opportunity through WeChat light games and further enhance the interaction and entertainment experience with users.

Reference for the above content: Baidu Encyclopedia-Tencent