Brand logo is similar to product trademark but there are still some subtle differences

1. What is LOGO

Opening the dictionary, we can find this explanation: " logo: n. Logo". In the computer field, LOGO means logo or logo. The LOGOs mainly collected by this site are graphic signs used by various websites on the Internet to link to other websites.

2. The role of LOGO

1. LOGO is a sign and portal that links to other websites and allows other websites to link. The reason why INTERNET is called "Internet" is that various websites can be connected to each other. In order for others to enter your website, you must provide a portal for them to enter. The graphical form of a LOGO, especially a dynamic LOGO, can attract more attention than a text link. This is especially important in today’s age of competition for eyeballs.

2. LOGO is an important reflection of the website image. How can a well-dressed person let his business card be stained? As far as a website is concerned, the LOGO is the business card of the website. For a website that pursues elegance, the LOGO is its soul, the so-called "finishing point".

3. LOGO can make it easy for the audience to choose. A good LOGO will often reflect certain information about the website and its creator, especially for a commercial website, from which we can basically understand the type or content of the website. This will be highlighted in a link page full of various logos. Think about it, when your audience is looking for a website with specific content they want among a large number of websites, how important it is to have a LOGO that allows people to easily see the type and content of the website it represents.

3. International standards for LOGO In order to facilitate the dissemination of information on the INTERNET, a unified international standard is needed. In fact, there is already a whole set of standards like this. Regarding website LOGO, there are currently three specifications:

1. 88*31 This is the most common LOGO specification on the Internet. All the ones collected on this site are of this size.

2. 120*60 This specification is used for LOGOs of general size.

3. 120*90 This specification is used for large LOGO.

4. Tools and methods for making LOGO

It seems that there is no special software for making LOGO, and in fact, there is no need for such software. The image processing software we usually use or the animation production software (if you want to make an animated LOGO) can be well qualified for this job, such as PHOTOSHOP, FIREWORKS, etc. The method of making a LOGO is no different from making ordinary pictures and animations. The only difference is that its size is specified.

5. Conditions a good LOGO should meet

Poorfish believes that a good LOGO should meet the following conditions, or several of them:

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1. Comply with international standards (nonsense)

2. Exquisite and unique

3. Integrate with the overall style of the website

4. Can reflect the type, content and style of the website