Zhang Daohong, Secretary of the Party Committee and Chairman of Jinsha Huisha Quality Wine Industry, announced that "we will strive to complete the company's listing from 2024 to 2025."
Sitting on a river, Jinsha is blessed with a unique wine-making environment.
“Jinsha County is located between Chishui River and Wujiang River. It is surrounded by rivers and has good water quality, soil, climate and other unique advantages. Geographical conditions. In 2016, Jinsha Huisha Wine was awarded the National Geographical Indication, marking that the Jinsha Baijiu production area represented by Jinsha Huisha Wine has officially become one of the three golden production areas of Guizhou Maotai-flavor liquor. "Jinsha County People's Government. Deputy County Magistrate Zhan Shishun made a comprehensive analysis of Jinsha County from four aspects: innate advantages, cultural advantages, brand advantages, and industrial advantages. He said that Jinsha County was born for wine making.
According to reports, Jinsha Liquor has won many honors including Guizhou’s Eight Famous Liquors, China’s Famous Trademarks, the Gold Medal of the First China Food Expo, the Gold Medal of the Wine Culture Festival, and the Brussels International Spirits Grand Prize.
In 2019, the brand value of Jinsha Wine reached 26.806 billion yuan. Its product "Digest Wine" won the 2019 Huazun Cup China's top ten hot new famous wine brands, with a brand value of 15.663 billion yuan, and won the 2019 Huazun Cup. Zunbei is one of the top ten spirits brands in the world, and Huazunbei is one of the top ten high-end business wine brands in China in 2019. It has laid a strong brand support for the subsequent development of Jinsha Wine Industry.
According to Zhan Shishun, Jinsha County has now formed a liquor enterprise group led by Jinsha Huisha Liquor, adhering to cultural influence, brand promotion, market driving force, quality assurance, and team cohesion. The development strategy of "five forces in one" adheres to the development idea of ??"improving quality, improving price, improving positioning, improving service and optimizing product structure", and focuses on the "three major focuses" of focusing on brand, focusing on products and focusing on the market. Promote the improvement of quality and efficiency of the liquor industry, lead the development and growth of Andi Dou Liquor, Guiqi Liquor, Chunqiu Liquor and other liquor companies, and the county's liquor industry has achieved considerable development.