Xiaohongshu’s application to register the Laohongshu trademark was rejected

Xiaohongshu is a software launched by Xiaohongshu Technology Co., Ltd., and the icon of Xiaohongshu has also become the symbol of Xiaohongshu. Red book logo. Xiaohongshu Technology Co., Ltd. proposed to apply for the trademark of Laohongshu. However, Xiaohongshu’s application for the Laohongshu trademark was not approved because before Xiaohongshu applied for the Laohongshu trademark, another company also applied for a similar trademark. In trademark applications, whoever applies first will be given priority, so only the Laohongshu trademark registered by Xiaohongshu will be rejected.

1. Why did Xiaohongshu register the Laohongshu trademark?

Although Xiaohongshu is just a sharing app, on Xiaohongshu, in addition to sharing their daily life through various accounts, users can also purchase beautiful products sold on the Xiaohongshu platform. Makeup and skin care products. If Xiaohongshu’s pirated software becomes rampant, the safety of Xiaohongshu users will also become in jeopardy. The legal department of Xiaohongshu Technology Co., Ltd. discovered that many companies were registering trademarks similar to the Xiaohongshu trademark.

2. How should Xiaohongshu deal with other counterfeit and shoddy products on the market?

Before Xiaohongshu applied for the Laohongshu trademark, many trademarks similar to the Xiaohongshu trademark had been applied for and approved for use. Therefore, if Xiaohongshu wants to deal with these trademarks that are similar to Xiaohongshu’s trademarks, in addition to acquiring the companies that own the trademarks, or directly acquiring the ownership of the trademarks, they can also go through legal proceedings. However, if you take legal action, the process will be more troublesome.

3. In addition to Xiaohongshu, other industries have also registered many similar trademarks.

For example, the well-known Xiaomi company. Xiaomi not only owns the Xiaomi trademark, but also has the trademarks of red rice, black rice, blue rice, purple rice and so on. Not only companies will register trademarks related to themselves, but many celebrity artists have also registered trademarks. For example, when Anna Yao first debuted, Anna Yao’s father, Ren Zhengfei, used Huawei to help Anna Yao apply for multiple related trademarks. .