There are two signs, one is Chinese and the other is American. As shown in the picture below, the left side is the Chinese Jordan logo, and the right side is the American Jordan logo:

1. Jordan brand is a product line of Nike. It is the own brand of the American star Michael Jordan. Its logo is called As a "flying man".

2. Jordan (China) is a brand registered by the Chinese themselves. It has nothing to do with the American star Michael Jordan, nor does it have anything to do with Nike.

Extended information:

Jordan trademark dispute:

Mr. Michael Jordan, a former American basketball player, plans to sue Jordan Sports Co., Ltd. ("Qiaodan Sports") It is suspected of infringing on his right to name and requires him to pay a certain amount of compensation.

In three cases involving the "Qiaodan" trademark, the Supreme People's Court clarified the standards and conditions for claiming name rights protection, and legally determined that the registration of the disputed trademark damaged the retrial applicant's rights to "Jordan". Prior name rights.

At the same time, because Jordan Company has obvious subjective malice in registering the disputed trademark, Jordan Company’s business conditions, and Jordan Company’s publicity and use of its corporate name and related trademarks are not sufficient to make the disputed trademark The registration was legal, so it was determined that the three "Qiaodan" trademarks of Jordan Company should be revoked, and the Trademark Review and Adjudication Board was ordered to make a new ruling.

In the remaining seven cases, the Supreme People's Court determined in accordance with the law that the retrial applicant did not have the right to name in the pinyin of "QIAODAN" and "qiaodan", and rejected the retrial applicant's request for retrial. The series of administrative dispute cases involving the "Qiaodan" trademark dispute clarified the applicable standards of relevant laws and reasonably balanced the interests of the retrial applicant and Jordan Company.

Baidu Encyclopedia-jordan brand

Baidu Encyclopedia-Jordan (Chinese sporting goods brand)

China Court Network-The Supreme People's Court publicly announced the ruling on the "Jordan" trademark dispute 10 cases of administrative disputes