Logo design refers to the design of a visual image system that can clearly express functions such as content, nature, direction, principle and image in a specific environment, and is mainly composed of words, graphics, signs, symbols and forms. It is an important part of the whole environment, integrating environmental functions with image engineering, focusing on solving the order problem of environmental landscape management and combing, and providing appropriate services for the material and spirit needed by the public. Below I will introduce the design points of advertising signs for you, hoping to help you!
Highlight creativity
Creativity = innovation+innovation+creating art+creating benefits+creating memories. Design is innovative, but innovation is not blindly seeking novelty and difference, but innovative methods. The method of design innovation, like studying anything, starts from both internal and external causes. Internal factors include physical, physical and logical factors, such as formal modeling innovation; Technical and technological innovation in structural manufacturing; Material and application innovation in physical and chemical principles. External factors include people and things, such as ideas and usage; Marketing, management, brand strategy and so on.
In the design, only by analyzing and thinking from these aspects can we better apply our thinking to practice and achieve innovation and creation. The design of products is more to meet people's needs in more aspects. Therefore, starting from people's lifestyle, observing and thinking, the design obtained in this way is often creative in nature. Before design, we need to define the specific alignment layer. What kind of people will use my brand? After defining the alignment layer, a series of things such as the use environment, use conditions and use time can be clearly reflected. Correspondingly, we can know whether to innovate from materials or from the re-integration of technology or modeling structure. The brand designed in this way can fundamentally meet the needs and aesthetics of the audience.
A clear creative goal
1, customer requirements; 2. Market requirements; 3. Customer requirements of customers
To be a logo designer, we must first listen to and understand the enterprise, and understand its temperament, soul and ideal. The characteristics of the industry, the same texture that has been formed in the history of the industry, and the personality of making a new logo. The same texture is also a sense of security, and personality represents my existence.
Innovation refers to, as appropriate, homogeneity (industry characteristics), safety and identification (innovation).
Creating art: Harmony, speed and strength are all beautiful. Art serves the all-encompassing objective world, and nothing can avoid it.
Clearly identify the intention
A good logo is intentional, just like China's appellation and western appellation. The name of the west is balance, which means seeking balance in stability; China's name is seeking peace through movement. The symbol of China Telecom is to seek balance in the movement. He doesn't have a straight line, and he doesn't have a place to stand stably. But it can always give people a reliable and stable visual experience. There is also the sign of China Southern Power Grid, which has broken all the concepts of circle and square, and the left side has moved.
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