1. Difference:

VI is the abbreviation of Visual Identity, which means visual identification, including a series of logos (logo), standard words, standard colors, auxiliary graphics, etc. Specifications and applications. Corporate VI visual design, translated as visual identity system. It is to transform the non-visual content of the corporate logo into a static visual identification symbol. A well-designed and scientifically implemented visual identification system is a quick and convenient way to spread corporate business philosophy, build corporate visibility, and shape corporate image. ?

LOGO is the abbreviation of the English LOGOtype of logo or trademark, which plays a role in identifying and promoting the company that owns the logo. Through the image of the logo, consumers can remember the company's main body and brand culture.

In short, the content of VI includes LOGO.

2. Application fields

VI: Corporate VI visual design, including various related contents inside and outside the enterprise.

Office supplies: envelopes, stationery, notes, business cards, badges, work ID cards, invitations, folders, letters of introduction, accounts, memos, information bags, official documents, forms, etc.

Enterprise external architectural environment: architectural shapes, company flags, corporate facades, corporate signs, public signs, road signs, advertising towers, neon advertisements, courtyard beautification, etc.

Internal architectural environment of the enterprise: internal department signs, commonly used signs, floor signs, corporate image signs, flags, billboards, POP advertisements, shelf signs, etc.

Transportation: cars, vans, buses, trucks, tool trucks, tank trucks, ships, airplanes, etc.

Clothing and apparel: manager uniforms, management uniforms, employee uniforms, ceremonial uniforms, cultural shirts, ties, work caps, buttons, epaulettes, badges, etc.

Advertising media: TV advertising, magazine advertising, newspaper advertising, online advertising, street sign advertising, poster advertising, etc.

Product packaging: carton packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging, wrapping paper.

Official gifts: T-shirts, ties, tie clips, lighters, key tags, umbrellas, medals, gift bags, etc.

Display: window display, exhibition display, shelf product display, display product display, etc.

Printed materials: company profile, product brochures, product introductions, calendars, etc.

Application of LOGO:

LOGO will be applied to brand-related supplies. For example, the company's office supplies are uniformly labeled to facilitate management.

The LOGO needs to appear on the product. Corporate image building, display and promotion.

LOGO is applied on the website. Promote corporate image.

3. Summary

1. The content of VI design includes LOGO, including LOGO design, and LOGO design is an important part of VI design.

2. VI and LOGO design are extremely important components for an enterprise.

IV. Other related content:

The role of VI and LOGO design in the enterprise

1. Distinguish the enterprise from other enterprises and establish the distinctiveness of the enterprise Industry characteristics or other important characteristics to ensure the independence and irreplaceability of the enterprise in economic activities; clarifying the market positioning of the enterprise is an important part of the enterprise's intangible assets; ?

2 .Convey the business philosophy and corporate culture of the enterprise, and promote the enterprise in an image visual form; ?

3. Use its own unique visual symbol system to attract the public's attention and generate memory, so that consumers can The products or services provided by the company generate the highest brand loyalty; ?

4. Improve the company's employees' sense of identification with the company and improve corporate morale.