In terms of product planning, Kanglong actively seeks to subdivide the market and plans the products into five series according to the different working and living conditions of the target consumer groups. As the main product of the martial arts series, different sports shoes are designed and produced for different boxing types. These shoes all adopt high-tech "air-conditioning shoe technology", which truly realizes the function of shoes breathing, and health, comfort and the characteristics of each boxing type can be achieved. Fully realized. Let consumers and martial arts enthusiasts truly "walk the world calmly", and the connotation of martial arts has been effectively reflected in the products.
Traditional martial arts is speed, strength, and change; it is the instant transformation of time and space; it is a contest of physical fitness and skills, an excellent display of fighting skills and techniques, which has lasted for five thousand years. time, highlighting the power of China. Kanglong's "Martial Arts Conference" has well inherited the true essence of traditional martial arts, using the traditional martial arts ring competition method, with "no gloves, no levels, no interpretation" as the core concept, and "restore the real martial arts, inherit the essence of kung fu" as the core concept The purpose is to determine the strongest person in the martial arts world through fighting in the ring. This form of competition is different from the performance form of routine drills and the Western fighting competition form, and is closer to the original appearance of Chinese martial arts. Since the show was launched, eight martial arts schools including Wuzu Quan, Meihua Zhuang Quan, and Xinyi Liuhe Quan have appeared on the stage. At the same time, in order to enrich the content of the 2008 event and attract more martial arts enthusiasts to participate in the Kanglong "Martial Arts Conference". The 2008 Kanglong "Martial Arts Conference" national selection competition has been officially launched. Currently, the national selection competition for Cai Li Fo Quan in Jiangmen, Guangdong, and the national selection competition for Chen Style Tai Chi in Ma'anshan, Anhui Province have just concluded. On November 8, the national selection competition for Wuzu Quan will be held in Quanzhou, Fujian. All this shows that the "Martial Arts Conference" promotes the development of Chinese martial arts based on the clear principle of inheritance first and then development, and the principle of seeking truth from facts. In a certain sense, it protects and inherits our national treasures.
Kanglong's "Martial Arts Tournament" is an event program produced, promoted and owned by China Television Sports with full copyright. It deeply attracts audiences of different levels with its unique charm of Chinese martial arts. According to data provided by CCTV Suofu Rui, Kanglong's "Martial Arts Conference" has become the "winner" of CCTV5's ratings in the time period after 22:20 in the three months since its launch. The second episode of Taiyi Five Elements Boxing, which was broadcast on July 31, had a ratings of 0.68, setting a new high among CCTV's five sets, with a ratings share of 3.88, which means that tens of millions of viewers were watching this program that day. From its initial low-key appearance to winning widespread praise from the industry and gaining great attention from the audience; from being launched on a set of CCTV summer programs on July 22 and recording a high ratings of 1.49, which was more than 2.5 times that of NBA regular competition programs in the same period, to firmly ranking first The sports channel ranks among the top in ratings; from the initial fully-invested production to the finalization of sponsor investment within a few months of its launch, "Kanglong Martial Arts Tournament" has continued to innovate along the way. First of all, it is the first martial arts competition program since the founding of the People's Republic of China that emphasizes "authentic and real fighting"; secondly, it has been favored by the audience almost as soon as it debuted. According to the authoritative investigation agency CCTV Soft The survey results show that on average one out of every four people in the national audience has watched "Kanglong Martial Arts Tournament", and a fixed viewing group is forming; thirdly, within 5 months of its launch, it has won the support of sponsors and foreign TV media such as Europe, America, and South Korea. Highly concerned.
The good program quality, professional operation model and scientific long-term planning have made the "Kanglong Kanglong Martial Arts Conference" win the attention of many parties, especially the favor of sponsors. This time, China Aokang Group joined hands with CTV Sports to become the first national enterprise to sponsor the "Kanglong Martial Arts Conference". It has its own special connotation and national sentiment - the Chinese sponsor their own events and establish their own brand status. When the power of the nation gathers together, Kanglong's "Martial Arts Conference" will move towards the world more solidly and powerfully.
On the day of the press conference on November 1, 2007, Jiang Heping, Director of CCTV Sports Channel, Cheng Zhiming, Assistant Director of CCTV Sports Channel, Ruan Wei, Managing Director of China Television Sports Promotion Co., Ltd., Director of China Aokang Group Chairman and President Wang Zhentao attended the press conference. More than 60 media reporters and business people attended the meeting, and *** witnessed the cooperation signing ceremony between China Television Sports and China Aokang Group.