Commodity packaging-psychological function
1, recognition function
When consumers buy goods, what they usually see first is the packaging of the goods, not the goods themselves. When the quality of goods is not easy to distinguish from the product itself, people often judge by packaging. It can not only explain the name, quality and trademark of the product, but also introduce the special functions and uses of the product, and also show the characteristics of the enterprise. Consumers can get information about goods in a short time through packaging. Packaging is one of the bases of product differentiation. A package with unique design and strong visual impact color can distinguish our products from other similar products, which is convenient for consumers to distinguish and choose.
2. Convenience function
A familiar and suitable packaging can effectively protect goods, safe and reliable packaging is conducive to the long-term preservation of goods, extending the service life of goods, and easy to open and reseal packaging is convenient for consumers to use. In short, according to the actual needs, reasonable design of packaging can make consumers feel safe and convenient, and facilitate consumers to buy, carry and use goods.
3. Aesthetic function
Artistic and aesthetic packaging can make goods icing on the cake, make consumers pleasing to the eye and effectively promote consumers to buy. On the contrary, the packaging with rough production and poor image directly affects consumers' choice, even if the product itself is of high quality and powerful function, it is also neglected.
4. Value-added function
As an integral part of the whole commodity, packaging can also show the identity and status of its owner. Especially for some gifts and high-end goods, exquisite packaging can stimulate the social needs of buyers, adapt to consumers' show-off psychology and beauty-seeking psychology, and make them feel the promotion of their status and feel happy at the same time.
5. Lenovo function
Association refers to the psychological process of perceiving or recalling something and thinking of other related things. Good packaging can make consumers have a good association, thus deepening the good impression on the goods. For example, a green bottle of Sprite with foam pattern on the green background can make consumers feel cool and happy at a glance.