Let me tell you, I have done several VI projects. The price of a full set of VIs is generally different. It mainly depends on the customer's requirements and how many projects the customer wants to do. It is usually 50,000. -200,000, a bit even lower.
VI (CIS) visual image system planning
1. Basic components.
2. VI application specifications in the management field.
3. VI application specifications in the production field.
4. VI application specifications in the circulation field.
5. VI application specifications in the promotion field.
6. Delivery method.
1. Basic components.
(1) Corporate logo specifications:
1. □ Logo connotation and extended meaning;
2. □ Logo shape and production standards;
3. □ Standards for the use of logo colors;
4. □ Standards for changes in the proportion of near, medium and long distances of the logo.
(2) Standards for corporate Chinese names:
1. □ The connotation and extended meaning of corporate Chinese names;
2. □ Corporate Chinese name styling and production standards ;
3. □ Standards for the use of colors in corporate Chinese names;
4. □ Standards for changes in the proportion of near, medium and long distances in corporate Chinese names.
(3) Corporate English name specifications:
1. □ The connotation and extended meaning of the corporate English name;
2. □ The styling and production standards of the corporate English name ;
3. □ Standards for the use of colors in corporate English names;
4. □ Standards for changes in the proportion of near, medium and long distances in corporate English names.
(4) Brand name specifications:
1. □ Brand name connotation and extended meaning;
2. □ Brand name modeling and production standards;
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3. □ Standards for the use of brand name colors;
4. □ Standards for changes in the proportion of near, medium and long distances in brand names.
(5) Advertising slogan specifications:
1. □ The connotation and extended meaning of the advertising slogan;
2. □ The text shape and production standards of the advertising slogan;< /p>
3. □ Standards for the use of colors in advertising slogans;
4. □ Standards for changes in the proportion of near, medium and long distances of advertising slogans.
(6) Standards for the combination of corporate logo and Chinese name:
1. □ Shape and production standards;
2. □ Color use standards;
3. □ Specifications for changes in proportion of near, medium and long distances.
(7) Standards for the combination of corporate logo and English name:
1. □ Shape and production standards;
2. □ Color use standards;
3. □ Specifications for changes in proportion of near, medium and long distances.
(8) Standards for the combination of corporate logo and Chinese and English names:
1. □ Shape and production standards;
2. □ Color usage standards;< /p>
3. □ Specification for changes in proportion of near, medium and long distances.
(9) Standards for the combination of corporate logo and brand name:
1. □ Shape and production standards;
2. □ Color application standards;
3. □ Specifications for changes in proportion of near, medium and long distances.
(10) Standards for the storage of corporate logos (logos, names) and brand logos:
1. □ Standards for plane arrangement during storage;
< p>2. □ ***The size ratio should be standardized when saving;3. □ ***The color contrast should be standardized when saving.
(11) Mascot specifications:
1. □ The naming, connotation and when to use the mascot;
2. □ The basic shape of the mascot and Production standards;
3. □ Main mascot costumes and colors;
4. □ Mascot series costumes;
5. □ Mascot series action styles ;
6. Mascots and corporate logos’ storage specifications:
① □ ***Plane arrangement specifications;
② □ * **Size and proportion specifications during storage;
③ □ ***Color contrast specifications during storage;
7. Mascots and brand logos ***Station specifications:
① □ ***Flat arrangement specifications during storage;
② □ ***Dimensional proportion specifications during storage;
③ □ ***Color contrast specifications during storage .
(12) Auxiliary system specifications:
1. □ Auxiliary shape composition and production standards;
2. □ Auxiliary shape color application specifications (auxiliary colors );
3. Storage specifications for auxiliary shapes and corporate logos:
① □ *** Planar arrangement specifications for storage;
② □ * **Size and proportion specifications during storage;
③□ ***Color contrast specifications during storage;
4. Auxiliary shapes and brand logos***Storage specifications:
① □ *** Planar arrangement specifications when saving;
② □ *** Size ratio specifications when saving;
③ □ *** Color contrast specifications when saving.
5. Standards for the preservation of auxiliary shapes and mascots:
① □ ***Standards for plane arrangement during storage;
② □ *** Size and ratio specifications during storage;
③ □ ***Color contrast specifications during storage.
(13) Standard font specifications:
1. □ Main title in Chinese, English, and numbers;
2. □ Subtitle in Chinese, English, Numbers;
3. □ Chinese, English, and numbers for the text;
4. □ Chinese, English, and numbers for the side notes.
(14) Standard font specifications:
1. □ Prohibited single colors;
2. □ Prohibited color combinations.
(15) Prohibited combinations:
1. It is prohibited to use deformed logos, company names and brand names;
2. It is prohibited to use different colors Correct combination;
3. □ It is forbidden to use combinations with incorrect size ratios;
4. □ It is forbidden to use combinations with incorrect arrangement order.
(16) □ Standard color sample card;
□ Auxiliary color sample card.
(17) □ Commonly used combinations of black drafts.
2. VI application specifications in the management field.
(1) Office supplies:
1. Business cards:
① □ Common business cards in Chinese;
② □ Common business cards in English ;
③ □ Common business cards in Chinese and English;
④ □ Management business cards.
2. Letter paper:
① □ A4 blank letter paper (Chinese and English);
② □ A4 horizontal striped letter paper (Chinese and English);
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③ □ A4 square letter paper (Chinese);
④ □ 32-byte blank note paper (Chinese and English).
⑤ □ 32-inch striped note (Chinese and English);
⑥ □ Call record;
⑦ □ Visit record.
3. Envelopes:
① □ Large Chinese envelope;
② □ Medium Chinese envelope;
③ □ Small Chinese-style envelope;
④ □ Large Western-style envelope.
⑤ □ Medium Western-style envelope;
⑥ □ Small Western-style envelope;
4. Information bag:
① □ Kraft paper Information bag;
② □ White paper information bag;
③ □ Hard cardboard information bag.
5. □ File folder.
6. Office pens:
① □ Fountain pen;
② □ Signature pen;
③ □ Ballpoint pen.
④ □ Pencil.
7. Folders:
① □ Interstitial folder;
② □ Punch-hole folder;
③ □ Edged folder.
8. Notebooks:
① □ Horizontal notepad;
② □ Blank shorthand notebook;
③ □ Telephone Record book.
9. Briefcase:
① □ Business briefcase;
② □ Portable mobile phone bag;
③ □ Briefcase .
10. Attendance records:
① □ Employee card;
② □ Employee computer management IP card.
11. □ Bulletin board.
12. Daily label supplies:
① □ CD jackets and labels;
② □ Disk labels;
③ □ MO labels ;
④ □ Video tape label.
⑤ □ Tape label;
⑥ □ Product sample label;
⑦ □ Parts sample label.
13. Office furniture and office decoration:
① □ Office specifications for supervisors;
② □ Office specifications for ordinary civilian employees;
③ □ Conference room specifications;
④ □ Reception area specifications;
⑤ □ Staff lounge specifications;
⑥ □ Staff restaurant specifications;
⑤ p>
⑦ □ Staff dormitory specifications;
⑧ □ Library specifications;
⑨ □ Reference room specifications;
⑩ □ Office building lobby specifications ;
⑾ □ Company front desk standards.
(2) Daily affairs management forms (black and white):
1. □ Fax paper;
2. □ Meeting minutes;
3. □ Internal notification;
4. □ Employee notification letter;
5. Daily affairs certificates:
① □ Work permit;
② □ Pass;
③ □ Visitor pass;
④ □ VIP pass;
⑤ □ Parking pass.
6. □ Leave application form;
7. □ Employment registration form;
□ Job interview registration form;
8. □ Employee employment contract.
9. □ Work notice.
(3) Documentary supplies:
1. □ Contract cover and inner page format;
2. □ Planning book cover and inner page format;
3. □ Format of the cover and inner pages of the work plan;
4. □ Format of the cover and inner pages of the work summary.
(4) Financial management forms:
1. Daily financial management:
① □ Debit note;
② □ Please Purchase order;
③ □ Payment form;
④ □ Business trip application form;
⑤ □ Reimbursement form;
⑥ □ Payment certificate;
⑦ □ Payslip and salary approval slip;.
2. Warehouse financial management:
① □ Warehousing registration form;
② □ Item collection registration form;
③ □ Inventory point-to-point;
④ □ Supplier registration form.
3. Sales financial management:
① □ Collection receipt;
② □ Sales invoice;
③ □ Account registration surface.
(5) Daily work forms for sales staff:
1. □ Quotation;
2. □ Monthly sales report;
< p>3. □ Weekly work schedule;4. □ Shipping application form.
(6) Document format specifications (disc management):
1. Text specifications for solemn documents (such as notices, transfer notices, etc.):
① □ Main title font (Chinese, English, numbers);
② □ Subtitle and subtitle font (Chinese, English, numbers);
③ □ Content font (Chinese , English, numbers);
④ □ Marginal fonts (Chinese, English, numbers);
⑤ □ Arrangement standards (font size, wireframe size, line)
Spacing, word spacing, page margins, etc.).
2. Text specifications for daily office documents (such as business plans, marketing plans, etc.):
① □ Main title font (Chinese, English, numbers);
② □ Subtitle and subtitle fonts (Chinese, English, numbers);
③ □ Content fonts (Chinese, English, numbers);
④ □ Sidenotes Fonts (Chinese, English, numbers);
⑤ □ Arrangement standards (font size, wireframe size, line spacing, word spacing, page margins, etc.).
3. Text specifications for administrative documents (such as financial forms, management forms, etc.):
① □ Main title font (Chinese, English, numbers);
< p>② □ Subtitle and subtitle font (Chinese, English, numbers);③ □ Content font (Chinese, English, number);
④ □ Margin font (Chinese, English, numbers);
⑤ □ Arrangement standards (font size, wireframe size, line spacing, word spacing, page margins, etc.).
(7) Management field instructions:
1. □ Office area floor plan;
2. □ Site identification signs;
< p>3. □ Department identification signs;4. □ Direction signs.
3. VI application specifications in the production field.
(1) Product packaging application specifications:
1. □ Product nameplate;
2. □ Outer packaging:
① □ The application specifications of the brand name on the outer packaging;
② □ The application specifications of the company name on the outer packaging;
③ □ The application specifications of the product model on the outer packaging.
3. □ Instructions;
4. □ Warranty card;
5. □ Product certificate;
6. □ Seal Box adhesive tape;
7. □ Packing tape.
(2) Specifications for the application of clothing for production employees.
1. Production supervisor:
① □ Male production supervisor in autumn and winter clothing;
② □ Male production supervisor in summer clothing;
③ □ Autumn and winter clothing for female production supervisors;
④ □ Summer clothing for female production supervisors.
2. Skilled workers:
① □ Autumn and winter clothing for male skilled workers;
② □ Summer clothing for male skilled workers;
③ □ Autumn and winter clothing for female technical workers;
④ □ Summer clothing for female technical workers.
3. Ordinary workers:
① □ Autumn and winter clothing for male ordinary workers;
② □ Summer clothing for male ordinary workers;
③ □ Autumn and winter clothing for ordinary female workers;
④ □ Summer clothing for ordinary female workers.
4. Guards:
① □ Autumn and winter clothing for male guards;
② □ Summer clothing for male guards;
③ □ Autumn and winter clothing for female guards Outfit;
④ □ Female guard summer clothes.
5. Chef:
① □ Male chef’s autumn and winter clothing;
② □ Male chef’s summer clothing;
③ □ Female chef’s autumn and winter clothing Outfits;
④ □ Summer outfits for female chefs.
6. Sportswear:
① □ Men's autumn and winter sportswear;
② □ Men's summer sportswear;
③ □ Women Autumn and winter sportswear;
④ □ Women's summer sportswear.
(3) Instructions for production fields.
1. □ Production flow chart;
2. □ Flow workshop signboard;
3. □ Safety bulletin board;
4. □ Production slogan specifications;
5. □ Floor signs;
(4) Factory building specifications:
1. □ Building appearance;
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2. □ Factory entrance;
3. □ Green belt in the center of the factory;
4. □ Factory landmarks.
(5) Others:
1. □ No smoking sign;
2. □ Parts material cabinet;
3. □ Production Tool cabinet;
4. □ sundries rack;
5. □ fire extinguisher;
6. □ medicine box;
7 , □ Trash can.
4. VI application specifications in the circulation field.
(1) Transportation:
1. □ Large container truck;
2. □ Medium-sized van;
3. □ Small passenger and cargo vehicle;
4. □ Minivan;
5. □ Employee bus;
6. □ Employee minibus ;
7. □ Cars for daily business;
8. Motorcycles;
9. □ Bicycles;
10. □ Trolley;
11. □ Stacker;
12. □ Hand truck;
13. □ Crane;
14 , □ Others.
(2) Sales site display specifications:
1. Floor distribution planning:
① □ Floor distribution planning for long specialty stores;
< p>② □ Square store layout plan;③ □ Plane distribution plan for three-sided wall-mounted counters;
④ □ Planned layout plan for two-sided wall-mounted counters;
⑤ □ Single-sided counter plan against the wall;
⑥ □ Neutral plan layout without leaning against the wall.
2. Color planning:
① □ Store color planning;
② □ Color planning of the main wall in the store;
③ □ Counter color planning;
④ □ Floor color planning;
⑤ □ Ceiling color planning;
⑥ □ Wall color planning;
⑦ □ Stair color planning;
⑧ □ Bathroom color planning.
3. Material planning:
① □ Ceiling material planning;
② □ Floor material planning;
③ □ Wall material Planning;
④ □ Store facade material planning;
⑤ □ Signboard material planning.
4. Product display design:
① □ Shelf placement specifications;
② □ Product stacking specifications;
③ □ Individual items Product display rack;
④ □ Multiple product display rack;
⑤ □ Single product display platform;
⑥ □ Multiple product display platform;
⑤ p>
⑦ □ Specifications for the display of promotional materials.
5. Supporting supplies:
① □ Promotional material rack;
② □ Product hang tag;
③ □ Product price tag;
④ □ Floor POP adhesive tape;
⑤ □ Staircase POP adhesive tape;
⑥ □ Authorized distribution bronze medal.
6. □ Display specifications for exhibitions;
7. □ Display specifications for sample cabinets;
8. □ Window display specifications.
(3) Sales staff clothing planning.
1. Business staff clothing:
① □ Autumn and winter clothing for male business staff;
② □ Summer clothing for male business staff;
③ □ Autumn and winter clothing for female business staff;
④ □ Summer clothing for female business staff.
2. Promotional staff:
① □ Autumn and winter clothing for male promotional staff;
② □ Summer clothing for male promotional staff;
③ □ Autumn and winter clothing for female sales promotion staff;
④ □ Summer clothing for female sales promotion staff.
5. VI application specifications in the promotion field.
(1) Logo and signboard holder.
1. □ Straight signboard;
2. □ Horizontal signboard;
3. □ Standing signboard;
4. □ Signboard behind the counter;
5. □ Neon sign on the roof;
6. □ Neon sign on the building;
7. □ Ordinary on the roof. Signboard;
8. □ Ordinary signboard on the building;
9. □ Specialty store signboard;
10. □ (Agent) dealer signboard; < /p>
11. □ Barrier application;
12. □ Multi-directional signboard;
13. □ Three-dimensional signboard.
(2) Application of media advertising signs.
1. □ TV advertising standard version;
2. □ 1/2 page newspaper advertising logo application;
3. □ 1/4 page newspaper advertising Logo application;
4. □ Horizontal 1/3 page newspaper advertising logo application;
5. □ Full-page magazine advertising logo application;
6. □ Application of cross-page magazine advertising logo;
7. Application of recruitment and announcement advertising logo;
8. Application of introduction information logo;
9. Poster Logo application;
10. □ VCD and DVD screen display. ;
(3) Advertising banner category.
1. □ Straight-style colorful flags with company name;
2. □ Straight-style colorful flags with brand name;
3. □ Horizontal hanging flags with company name;< /p>
4. □ Horizontal hanging flags with brand names;
5. □ Straight colored flags for events;
6. □ Horizontal hanging flags for events ;
7. □ Large company name hanging flag;
8. □ Large brand name hanging flag;
9. □ Table flag;
10. □ Banner for rewards;
11. □ Small string of flags.
(4) Gift packaging.
1. □ Kraft paper packaging bag;
2. □ Color printing packaging bag;
3. □ Plastic vest bag;
4 , □ Plastic portable packaging bag;
5. □ Solid color gift wrapping paper;
6. □ Color printed gift wrapping paper;
7. □ Solid color Gift packaging box;
8. □ Color printed gift packaging box.
(5) Commonly used gift sign applications.
1. □ lighter;
2. □ advertising umbrella;
3. □ large sun umbrella;
4. □ advertising Clock;
5. □ Wall calendar;
6. □ Desk calendar;
7. □ Small balloon;
8. □ Large Floating balls;
9. □ Mascot keychain;
10. □ Three-dimensional mascot stickers;
11. □ Advertising sheet;
12. □ Advertising shirt;
13. □ Advertising cap;
14. □ Pen holder;
15. □ Business card box;
p>16. □ Calculator;
17. □ Others.
(6) Others.
1. □ Invitation card and envelope;
2. □ Birthday card and envelope;
3. □ Greeting card and envelope;
< p>4. □ Thank you cards and envelopes;5. □ Christmas cards and envelopes;
6. □ New Year cards and envelopes.
6. Delivery method.
(1) Printed version of the VI manual: including the basic components and the design parts that need to be shown graphically in each application project, and bound into a volume, mainly for reference production; this part is also submitted Backup disc or MO.
(2) Computer application CD: mainly includes standard black drafts and color drafts of various basic elements, font libraries of various standard fonts, various commonly used management forms, document systems and VI specifications that need to be directly The film output part mainly meets the needs of application in the company or branch computers.
(3) Computer disk: mainly includes various commonly used documents and forms for direct use by employees when traveling.
Gaga, are you going to do this?